「汪的！Pawer」smart x「狗狗视界」艺术展

2026年04月22日-2026年05月22日

上海 前滩太古里

项目现场

2026年，smart联合「狗狗视界PAWSPECTIVE」打造中国首个狗狗主导、人类沉浸式共情的艺术展，标志着汽车品牌从「出行工具」向「人宠生活方式平台」的跨界跃迁。项目以「蹲下来，用狗狗的五感看世界」为核心策展逻辑，彻底翻转传统宠物友好活动的「人类中心」视角。

空间设计层面，户外广场以艺术家单晓明基于smart精灵1号打造的《跃入奇境》艺术概念车为视觉锚点，采用狗狗最敏感的黄蓝双色车身，绘有城市探索轨迹的抽象能量符号，配合3台宠物友好移动展览车（20项专属配置），将试驾行为转化为汪星人的快乐信号发射场。室内L1中庭则构建五感沉浸式展区：嗅觉艺术区以10余种城市气味（草地、沙滩、旧书）由狗狗主导闻香动线；感官互动区以高低错落装置、镜面迷宫与爪印发光地贴重构空间尺度；狗狗心率展实时呈现毛孩子情绪波动；宠物疗愈舱提供smart专属安静空间；20余位海内外艺术家以狗狗行为偏好创作的雕塑、声景与交互艺术，共同完成从人类视角到犬类感知的范式转移。

此次展览不仅是smart宠物友好产品理念的延伸，更是都市消费空间重构「人宠平等」关系的先锋实验，为品牌如何通过沉浸式策展激活养宠家庭的情感认同与社交裂变，提供了极具温度的行业样本。

In 2026, smart partnered with PAWSPECTIVE to unveil China's first dog-led, human-immersive empathy art exhibition, marking a cross-sector leap for the automotive brand from "mobility tool" to "human-pet lifestyle platform." Anchored on the curatorial logic of "crouching down to see the world through a dog's five senses," the project fundamentally overturned the anthropocentric perspective of traditional pet-friendly activations.

Spatially, the outdoor plaza employed artist Shan Xiaoming's Leap into Wonderland art car—based on the smart #1 in yellow-blue tones most sensitive to canine vision, adorned with abstract energy symbols tracing urban exploration trajectories—as the visual anchor, alongside three pet-friendly mobile exhibition vehicles with 20 exclusive configurations, converting test drives into joy-signal transmitters for dogs. The indoor L1 atrium constructed a five-sense immersive zone: an olfactory art area guided by dogs through 10+ city scents (grass, beach, old books); a sensory interaction area with staggered installations, mirror mazes, and paw-print luminous floor decals reconstructing spatial scale; a real-time heart rate exhibition displaying furry participants' emotional fluctuations; a pet healing pod offering smart-exclusive quiet space; and works by 20+ international artists designing sculptures, soundscapes, and interactive art based on canine behavioral preferences, collectively completing the paradigm shift from human to canine perception.

Beyond an extension of smart's pet-friendly product philosophy, this exhibition serves as a pioneering experiment in reconstructing "human-pet equality" within urban consumption spaces—offering a warmly compelling industry sample for how brands can activate pet-owning families' emotional identification and social virality through immersive curation.

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