2026 smart品牌之夜

2026年04月22日

北京

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2026年4月22日晚，smart品牌之夜于北京星地艺术中心盛大启幕，以「Change of Perspectives」为核心主张，标志着这一源自瑞士、拥有28年历史的新奢个性汽车品牌正式迈入全球化进阶与产品矩阵全面升级的全新周期。作为2026北京车展的前哨战，此次活动不仅致敬了品牌深入人心的经典本源，更以极具魄力的双车阵容宣告品牌从「都市精灵」向全品类豪华新能源品牌的战略跃迁 。

空间设计层面，星地艺术中心被打造为沉浸式「新奢」美学场域，将梅赛德斯-奔驰全球设计团队的标志性语言与smart「热爱、纯粹、惊喜」的设计理念融为一体。制作层面，精灵2号概念车以先锋破格美学前瞻演绎经典两座都市座驾的全新进化，保留标志性的四轮四角与后轮驱动布局；精灵6号作为品牌首款豪华掀背轿车全球亮相，以4906mm车长与2926mm轴距实现同级领先的86%得房率，在流畅溜背线条下打造出行政级「大平层」宽奢座舱，深度整合奔驰百年豪华底蕴与吉利顶尖新能源科技 。

此次品牌之夜不仅是两款新车的发布平台，更是smart「一代人有一代人的smart」品牌哲学的空间化表达——通过将经典两座基因与豪华掀背新物种并置，为都市出行生活方式的重塑提供了极具启发性的范式。

On the evening of April 22, 2026, smart Night unfolded at Beijing's Star Ground Art Center under the theme "Change of Perspectives," marking the 28-year-old Swiss-born new-luxury automotive brand's formal entry into a new cycle of global expansion and comprehensive product matrix upgrades. Serving as the prelude to Auto China 2026, this activation paid tribute to the brand's iconic roots while declaring its strategic leap from "urban microcar" to a full-spectrum luxury new-energy marque .

Spatially, the art center was transformed into an immersive "new luxury" aesthetic realm, merging the Mercedes-Benz global design team's signature language with smart's ethos of "love, purity, surprise." The smart #2 Concept made its world premiere with avant-garde design, preserving the iconic four-wheel-at-each-corner and rear-wheel-drive layout of the classic fortwo. Meanwhile, the smart #6 debuted as the brand's first luxury fastback sedan, achieving a class-leading 86% space efficiency ratio within its 4906mm length and 2926mm wheelbase, creating an executive-class "grand flat floor" cabin beneath flowing fastback lines by integrating Mercedes-Benz luxury heritage with Geely's cutting-edge new-energy technology .

Beyond a vehicle launch platform, this brand night served as a spatial manifestation of smart's philosophy that "each generation has its own smart"—offering an inspiring paradigm for reshaping urban mobility lifestyles by juxtaposing classic two-seater DNA with a luxury fastback new species.

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