vivo X20 和 X20 Plus 消费者体验活动

项目品牌: vivo

项目行业: 互联网

项目日期: 2017-09-30 10:00 2017-11-24 22:00

项目地点: 北京、成都、武汉、 南京、杭州、上海、广州、深圳

项目名称: vivo X20 和 X20 Plus消费者体验活动


Pop-up Store Experience

全新 vivo X20 和 X20 Plus消费者体验活动

2017年09月30日-2017年11月24日

北京、成都、武汉、 南京、杭州、上海、广州、深圳

项目预热 - 微博





项目传播 - 微博




项目信息

vivo一直致力于为用户提供创新性新产品,将各个体验中心打造为以提供服务和产品体验为核心的综合平台。继上个月在北京vivo X20 和X20 Plus全面屏新机的正式发布后,为了延伸品牌体验,此品牌准备在国内8个不同城市倾力打造vivo体验快闪店。

After the official launch of vivo X20 and X20 Plus smartphones in Beijing last month, vivo extends the brand experience with pop-stores across 8 cities in China.

AUDITOIRE 香港团队携手vivo共同打造一场全新、非凡的沉浸式体验之旅。希望通过这种特别的方式让更多的用户亲身感受这款优秀的产品。体验中心此次将设立于8个城市:北京、成都、武汉、南京、杭州、上海、广州、深圳。

AUDITOIRE Hong Kong team committed to creating an immersive vivo brand experience producing 8 pop-stores in 8 different cities (Beijing, Chengdu, Wuhan, Nanjing, Hangzhou, Shanghai, Guangzhou, Shenzhen).


vivo X20 快闪店于9月30日在北京启动,10月6日入驻成都,接下来将进驻另外6个城市,每一个城市为期3天,于11月24日在最后一站深圳结束。

After its kick-off in Beijing on 30th Sep and its 2nd stop in Chengdu on 6th Oct, the ‘vivo X20 Store’ will pop up for 3 days, city by city, at the city centers’ most influential squares, until its last stop in Shenzhen on 24th November.

品牌故事墙

Brand Cooperation Wall


► vivo & FIFA: vivo已成为FIFA俄罗斯世界杯全球官方赞助商,用科技的力量为全世界球迷带来体育乐趣。/ vivo will sponsor the 2018 and 2022 FIFA World Cups as well as the FIFA Confederations Cup.

► vivo & NBA: vivo还成为了全球顶级篮球赛事组织NBA中国唯一的手机官方市场合作伙伴。/ This year, vivo has signed a strategic deal with the National Basketball Association (NBA) that will see it become the league’s official mobile phone partner in China。

► vivo & National Geography: vivo 联合《国家地理》中文版举办“非凡之美”国家地理大师手机摄影展暨第四季“vivo影像寻城记”活动。/ vivo cooperating with National Geography for the 'National Geographic International Photography Contest' China Division.

产品展示墙和体验台

Product Display & Experience






在快闪店,消费者除了可以尽情体验新产品的功能,充分感受标新立异的品牌精神,更有机会参与全天不间断的互动活动、拍照、游戏等等。

At the ‘vivo X20 Pop-up Store’, consumers have the opportunity to familiarize with and test the brand-new vivo X20 smartphone with all its new features including Full Vision Display and Dual-Rear Camera. But also, they can have fun with all the interactive activities, photo opps, games and much more.

强劲性能+ vivo Game Engine游戏对战

Interactive Games


高通骁龙 660处理器,性能强劲,充分支持大型游戏的运行,手机反应敏捷,指尖流畅无阻。vivo Game Engine游戏引擎,对游戏场景进行了多方位的专属性能优化,让消费者充分感受游戏升级体验。在此游戏区,体验者不仅可以随时畅快地体验游戏,还可以参与团战,赢取大奖!

With the new vivo Game Engine, gaming on mobile is becoming more and more of an experience. Here you get to share in the excitement, challenge your friends, and have fun together playing with the newly developed online games onto a bigger screen.

Hi-Fi聆听区

Hi-Fi Experience




别忘了,音乐功能一向是vivo的强项,如果你喜欢音乐,并且对音乐品质有一定的要求,那么Hi-Fi聆听区绝对会让你流连忘返。由于vivo跟音乐app合作,现在用X20 手机的用户能够通过专业级Hi-Fi芯片配合X20的耳机音效听音乐。聆听大自然和相关定制化的声音,这种新颖的结合,必定带来一次全新的听觉盛宴。

Listening pleasure really improves your well-being. vivo, in collaboration with a music app, will give the chance to its phone-owners to listen to the music through the Hi-Fi system. At the pop-up store, consumers can test this system and discover how listening to the music through a high-fidelity system can, and will, provide a better emotional experience.

逆光拍照

Photo Opportunity




重新创造X20电视广告的拳击场景,让你得以在代言人鹿晗的人形立牌旁,与他共同合照。

Taking inspiration from the vivo X20 TVC, we reproduced a scene with the celebrity Lu Han in the background, where consumers can take a photo and test the high resolution of vivo X20 Dual-Rear Camera.

高清全面屏和面部识别式区

Full View Display & Face Wake Unlock


高清全面屏,视野无止境:X20全新外观设计,引领行业潮流,带来震撼视觉感受。采用18:9比例的高清全面屏,以轻巧机身撑起宽阔屏幕,造就近乎无边视界。少点条条框框,打游戏更加身临其境。

Try out the vivo X20 smartphone's feature Full View Displays with an aspect ratio of 18:9.

面部识别+指纹识别的两种方式,实现在生活各种场景的便捷解锁。Face Wake面部识别技术,号称亮屏瞬间即可捕捉用户面部特征,快速完成识别,最快可达到0.1s极速识别。

Also, did you know that with the ‘Face Wake’ unlock feature, you can unlock the device in just 0.1 seconds? Blasting fast!





惊不惊喜?满不满足?

快去看看吧!

体验店日程安排如下 / Below the schedule to catch up the experience:

► 武汉/ Wuhan 10.13-15 武汉天地

► 南京/ Nanjing 10.27-29 金鹰国际珠江路购物中心

► 杭州/ Hangzhou 11.03-05 西湖文化广场

► 上海/ Shanghai 11.10-12 上海静安嘉里中心

► 广州/ Guangzhou 11.17-19 广州百姓广场

► 深圳 / Shenzhen 11.24-26 益田假日广场

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/VkUczprbfaRKMeNktcUT1Q

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