韦创力量 无限可能 - 上海双创投资中心 X 艾德韦宣

项目品牌: 待定

项目行业: 体验营销/营销

项目日期: 2020-08-20 16:00 2020-08-20 21:00

项目地点: 上海

项目名称: 韦创力量 无限可能 - 上海双创投资中心 X 艾德韦宣

上海双创投资中心与艾德韦宣正式签约,成立10亿的产业基金




2020年8月20日,大中华整合营销集团艾德韦宣集团控股有限公司(股份编号:9919)与上海双创投资中心 (「上海双创」) 正式签署合作协议,共同成立总金额为10亿元人民币的产业基金,完善投资、发展泛文化产业,如时尚、体育及娱乐产业、数字及创意营销范畴,加强品牌及IP运营生态布局。早前,上海双创已入股艾德韦宣14.42%,成为其主要股东。


On August 20, the provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited (“Activation Group” stock code: 9919) has officially signed a memorandum of understanding with Shanghai Innovital Capital (“SHIVC”) to jointly establish an industry fund amounting to RMB1 billion. The fund is set to help the Group to invest and develop related businesses in pan-cultural industries, such as fashion, sports and entertainment industry, digital and creative marketing related business and ultimately optimize the operation layout for brand and IP establishment. Recently, SHIVC has also taken a 14.42% stake in Activation to become its major shareholder.




双方启动签约仪式  


签约仪式于上海双创旗下上海虹桥基金小镇举行,上海市政府领导出席并致辞,就艾德韦宣于过去一直积极推动中国泛文化产业发展表示高度赞扬,并期望集团在与上海双创合作后,将培育出更多成功的文创企业,为中国泛文化产业作出贡献。


The signing ceremony was held at SHIVC’s Shanghai Hongqiao Fund Town; the representative from Shanghai Municipal People’s Government attended the ceremony and delivered a speech to show his support. He highly praised Activation’s keen efforts in promoting the pan-cultural industries in China and anticipates the Group to incubate many more successful cultural and creative enterprises, thereby contributing to the pan-cultural industries from its cooperation with SHIVC.


上海双创总经理张赛美女士致辞


在发布会中,上海双创总经理张赛美女士表示中国拥有很多具有发展潜力的文创企业及人才,而艾德韦宣是国内少数既具国际视野又能深耕本地市场的品牌管理集团,与上海双创投资及泛文化方面的产业资源相结合,真正可为这些本地文创企业提供支持,强强连手培育优质文化领军企业,把他们带到国际舞台。


Zhang Sai Mei, General Manager of SHIVC said, “There are lots of cultural and creative enterprises and talents with tremendous potential in China. Activation is one of the very few companies in China with an international perspective while specialising in satisfying the needs of the local market. Boosted by the extensive investment and financial resources of SHIVC, we can offer strong support to the local cultural and creative enterprises to step up to the international stage.”



艾德韦宣联席董事长兼行政总裁刘锦耀先生致辞  


艾德韦宣联席董事长兼行政总裁刘锦耀先生于此次发布会上表示上海双创投资中⼼和艾德韦宣的连手正是为了助力中国泛文化产业的发展,一方面通过投资引入国际的顶级IP和成熟运营模式,另一方面孵化投资本土的泛文化内容提供商,以上海为中心打造未来能够引领全球时尚文化风向的产业集团。


During the press conference, Lau Kam Yiu, Joint-Chairman and Chief Executive Officer of Activation, said, “Our cooperation with SHIVC aims to boost the development of the pan-cultural industry in China. On one hand, to introduce top international IPs and well-established operational models into China through investments; on the other hand, to nurture and invest in the local pan-cultural content providers and enterprises that are able to lead the global fashion trend, concentrating their focus in Shanghai.”



左起:艾德韦宣公关总经理包一峰 

国际超模及服装设计师吕燕

艾德韦宣联席董事长兼行政总裁刘锦耀



双方共同表示,结合双方的资源,未来有信心将围绕艾德韦宣打造全球泛文化IP的全产业链集群,利用资本的力量赋能产业,帮助中国本土优秀的人才打造属于中国的内容IP,进一步满足中国人民对于美好生活日益增长的需求,相信中国本土的内容最终将走向世界,引领世界的脚步。


Both parties also expressed that with the combination of their resources, they can build a global pan-cultural IP industry chain clustering around Activation, utilising the power of capital investment for industry development and helping local talents in China create content IP dedicated to China, hence further satisfying the increasing demand of Chinese citizens for better lives. It is believed that the Chinese local content will be recognized globally and eventually create leading trends in the world.




吕燕时装秀照片现场 

 

发布会后,艾德韦宣更是与国际超模及服装设计师吕燕的个人设计师品牌COMME MOI联手呈献时装秀,为此次合作拉开了盛大的序幕。


Activation, alongside with an international supermodel and fashion designer, Lv Yan, presented a fashion show for her personal designer brand “COMME MOI” after the press conference, kicking off the grand prelude of the cooperation.






刘涛、马伊琍、张歆艺、Yamy,依然等明星,应邀出席此次大秀,共襄盛举。


Liu Tao、Ma Yili、Zhang Xinyi、Yamy 、Yiran and many others were invited to attend the show.







从左到右依次:李宗翰,张歆艺,艾德韦宣刘锦耀,刘涛,晨风集团尹国新,马伊琍


发布会后,来宾们尽情享用美酒,共同庆祝艾德韦宣集团与上海双创的强强联合。


After the press confrence, the guests enjoyed their wine and celebrated the giant partnership between ACTIVATION GROUP and SHIVC.



吕燕与到场明星合影  


-end-


图片来自网络及品牌公开信息,出处见链接

https://mp.weixin.qq.com/s/PNUmOwCdHvDS6UWwIo8_Pw

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