ASKO Ultra系列新品发布会

2026年05月11日

上海 外滩·老市府

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ASKO「领界智净，方寸质美」洗护新品发布盛典于2026年5月11日在上海举行，正式揭幕Ultra系列专业级洗烘护套装。作为源自瑞典的百年奢品家电品牌，ASKO自1918年创立以来始终秉持斯堪的纳维亚极简美学与功能主义传统。

此次发布以「0.5cm平嵌、全不锈钢、智能洗护」三大核心卖点为技术支点，将洗护设备从功能家电升维为空间美学载体。开场由陶身体2团以现代舞《Wave・波动》演绎水之律动，以身体语言转译洗护哲学；瑞典驻上海总领事Annika Hahn-Englund、演员王阳、设计师吴滨及舞蹈家朱洁静组成的跨界嘉宾阵容，分别从外交、生活、美学与净护维度构建品牌叙事。

这场发布盛典不仅标志着ASKO百年匠心在中国市场的深度落地，更通过「方寸质美」的空间理念，将嵌入式家电与居住美学融合，彰显了高端家电从工具属性向生活方式与空间艺术的战略转型。

The ASKO "Leading Purity, Beauty in Every Inch" laundry launch gala, held on May 11, 2026, in Shanghai, officially unveiled the Ultra series professional laundry system.

As a century-old Swedish luxury appliance brand founded in 1918, ASKO has consistently upheld Scandinavian minimalist aesthetics and functionalist traditions. This launch leverages three core selling points—0.5cm flush embedding, all-stainless construction, and intelligent care—to elevate laundry equipment from functional appliances to spatial beauty carriers. The opening featured TAO Dance Theater 2's modern dance "Wave," translating water's rhythm into body language that embodies laundry philosophy. A cross-disciplinary guest lineup including Swedish Consul General Annika Hahn-Englund, actor Wang Yang, designer Wu Bin, and dancer Zhu Jiejing constructed brand narratives from diplomatic, lifestyle, aesthetic, and purification perspectives.

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