野兽派寻香花境展

2026年06月26日-2026年07月05日

上海 洛克外滩源

项目现场

野兽派寻香花境展是品牌依托花卉艺术与专业调香双重核心基因打造的沉浸式限时香氛艺术展，落地城市核心潮流商圈，面向香氛爱好者、花艺美学受众与年轻打卡群体，突破传统香氛产品静态陈列的单一模式，以自然花境为叙事核心，融合视觉花艺景观、嗅觉香氛体验与艺术场景叙事，为全新花香调香氛系列完成线下美学种草与市场传播。

整场展览集香氛品鉴、花艺打卡、限定周边零售、定制试香互动于一体，完整陈列品牌花香主线香水、香薰及家居香氛全线产品，通过专属试香台让访客分层感知不同花卉香气层次，实现观展、体验、试香、选购的一站式闭环。空间造型主打低饱和柔雾治愈色系，大量运用真实鲜切花、仿真藤蔓与薄雾造景，搭配朦胧柔光、镜面折射与流水装置，构建层次丰富的沉浸式秘境氛围。展区依据不同花香主题划分独立花境隔间，各空间匹配专属花艺装置与对应香调，动线随花境景观自然延展，深度融合花卉视觉美学与香氛嗅觉体验。落地制作采用轻量化花艺造景与氛围软装组合，适配商圈限时展览属性，兼顾场景出片质感与沉浸式感官体验。

项目以艺术策展形式重构香氛线下体验逻辑，依托高质感花艺场景撬动社交UGC传播，强化野兽派花艺调香的专属品牌标签，帮助消费者精准感知花香调性差异，打破传统美妆香氛柜台的商业化局限，以松弛高级的艺术调性，为行业打造“花艺视觉+嗅觉体验”双维度的香氛线下展览标杆范本。

The Beast’s Floral Scent Exhibition is a limited-time immersive art exhibition based on the brand’s dual core genes of floral art and professional perfumery. Located in the urban core trendy business district, the campaign targets young aesthetic groups, fragrance lovers and floral art enthusiasts.

Breaking the traditional static display mode of fragrance products, the exhibition takes natural floral scenery as its core narrative and integrates visual floral landscapes, olfactory scent experience and artistic scene storytelling, delivering the natural artistic conception of floral fragrance and completing offline aesthetic promotion for the brand’s new floral scent collection. Integrating fragrance tasting, floral check-in, limited merchandise retail and customized scent interaction, the exhibition displays a full lineup of floral perfume, aromatherapy and home fragrance products. Professional scent testing platforms allow visitors to distinguish layered floral aromas and realize one-stop experience of viewing, testing and purchasing. The overall spatial design adopts low-saturation soft mist tones. With fresh flowers, simulated vines, mist scenery, soft ambient light, mirror refraction and flowing water scenes, the venue builds a dreamy multi-layered secret landscape. Independent themed compartments correspond to exclusive floral installations and matching scents, with a natural extended visiting route that perfectly combines visual floral beauty and immersive olfactory experience. Adopting lightweight floral landscape installation and atmospheric soft decoration, the venue adapts to short-term commercial exhibition demands with outstanding aesthetic presentation.

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