上海 TAMBURINS 旗舰店发香主题焕新空间

2026年07月18日

上海 何东旧居

项目现场

2026年夏季，上海陕西北路TAMBURINS旗舰店完成发香系列主题空间全面焕新，落地艺术家Monica Piloni「DOLL SERIES」艺术雕塑装置，是品牌依托先锋美学体系、深耕国内香氛洗护市场的重要线下升级项目，为受众打造沉浸式夏日发丝香氛体验阵地。

在空间造型与制作层面，门店延续品牌标志性极简先锋调性，以温润柔和光影搭配流线型陈列道具，结合艺术家柔性曲线雕塑装置串联整体空间，科学划分产品体验区、香氛打卡区与互动拍照区，场景质感松弛高级，精准烘托发丝香氛的轻盈氛围感。场地采用一体化精致软装搭建，视觉层次干净统一，适配氛围感拍摄与深度感官体验。店内全线上线发香系列产品，开放全香型免费试香，并创新性设置美发照相馆互动装置，实现发丝试香、造型写真一站式体验。

门店以阶段性三日集中体验活动作为核心营销载体，通过沉浸式感官体验、艺术装置打卡、新品试用等常态化内容，持续吸引香氛与美妆爱好者到访。用户通过线下深度体验产出探店UGC内容，借助社交平台持续扩散话题热度，以艺术赋能产品叙事，摆脱传统单品售卖模式，强化品牌艺术化、先锋松弛的洗护香氛调性，稳固其作为国内核心发香体验地标地位，实现品牌美学传播与产品市场认知的双向提升。

In the summer of 2026, TAMBURINS flagship store on North Shaanxi Road in Shanghai completes a full spatial renewal for its hair fragrance series, introducing the classic “DOLL SERIES” sculptural installation by artist Monica Piloni. As a key offline upgrade project for the brand’s domestic market layout, it builds an immersive summer hair fragrance experience landmark with avant-garde minimalist aesthetics.

In terms of spatial design and production, the store adopts soft lighting and streamlined display props, with flexible curve art installations running through the entire space. Reasonably divided into product experience, fragrance check-in and interactive photography areas, the elaborately integrated soft-fit construction creates a relaxed and advanced atmosphere that perfectly complements the texture of hair fragrance. The store launches a complete lineup of hair fragrance products with full-flavor trial services and an innovative hair photo studio for scent experience and aesthetic shooting. The three-day concentrated offline experience activities serve as the core marketing communication carrier.

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