BYREDO 柏芮朵「序忆（Future Memories）」限时展

2026年08月07日-2026年08月23日

上海 静安嘉里中心

项目现场

2026年8月7日至23日落地上海静安嘉里中心的BYREDO「序忆」限时展，是品牌围绕全新《Future Memories 序忆》香氛打造的沉浸式线下特展，以免费开放的公益展览形式，突破传统香氛单品宣发模式，成为品牌传递生活美学、深化大众市场认知的重要布局。

项目延续品牌标志性极简北欧美学，空间制作摒弃繁复装饰，以低饱和纯色基调、利落几何装置与镂空光影结构塑造高级松弛的场域气质，并依照“点亮瞬间—气味留痕—记忆沉淀”的情绪动线科学分区，构建视觉与嗅觉双重沉浸式体验空间。展览以新品序忆香水为核心，完整呈现层次丰富的果香与花香调，同步陈列品牌经典香氛与上海城市限定香薰，设置全品类试香及互动打卡点位。

短期活动周期构成完整的线下营销链路，沉浸式光影香氛场景适配社交传播，有效激发用户打卡UGC创作。本次展览跳出传统售卖逻辑，以气味为媒介搭建情感共鸣，拉近小众沙龙香与大众消费者的距离，通过限时、限定体验强化品牌记忆，实现新品种草、美学传播与品牌价值升华的多重营销目标。

Hosted at Jing An Kerry Centre from August 7 to 23, 2026, BYREDO’s limited-time "Future Memories" exhibition is an immersive offline campaign launched for the brand’s new signature fragrance. Open to the public for free, it serves as a vital layout for BYREDO to spread aesthetic concepts and expand market influence.

Adhering to minimalist Nordic aesthetics, the space adopts low-saturation tones, geometric installations and hollow light and shadow structures. Divided by the emotional visiting route of lighting, scent retention and memory precipitation, the venue creates a tranquil and immersive sensory atmosphere with delicate texture and layered light. Centered on the new Future Memories perfume with rich layered notes, the exhibition displays classic fragrances and Shanghai-limited aromatherapy products, with full-range scent-testing and interactive check-in areas. During the event period, the aesthetic and photogenic scene drives active UGC dissemination on social platforms.

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