潘海利根「游弋之地：伦敦名流录」兽首十周年限时展

2026年08月02日-2026年08月23日

上海 张园

项目现场

英国百年香氛品牌潘海利根于上海张园打造的肖像兽首系列十周年主题展，是品牌经典IP周年纪念的重磅落地项目，承载着系列十年美学沉淀与叙事升级的历史意义，也是高端香氛艺术场景化营销的典型实践。

项目选址百年历史建筑张园W4栋，依托独栋建筑肌理打造纯正英伦庄园风格空间，造型制作极具叙事性，通过肖像长廊、名流长桌宴、伦敦街区地图展区，完整复刻兽首家族人物故事线，结合户外花园喷泉景致，交融复古建筑质感与英伦优雅氛围，构筑高级沉浸式香氛场景。现场陈列全系列兽首香氛、首发限定淡香精，搭配专属语音导览、线上集章互动及主题周边、限定冰淇淋礼遇，丰富观香体验。

活动周期是品牌内容传播的核心载体，精准面向香氛爱好者与潮流打卡群体，以极具美学质感的场景叙事激发用户自发打卡分享，依托社交平台UGC传播势能，实现周年IP价值的大众破圈传播，完成新品种草与品牌高端调性的深度塑造。

Hosted in Shanghai’s historic Zhang Garden, Penhaligon’s 10th-anniversary themed exhibition celebrates the decade-long heritage of its iconic Portrait Beast Head series, marking a vital milestone in the brand’s artistic and IP development.

Settled in an independent historic building, the project adopts an authentic British manor design language. Meticulously structured exhibition zones including portrait corridors, noble banquet tables and London street map displays fully restore the legendary storyline of the beast head family. Combined with delicate outdoor fountain landscapes and classical architectural textures, the space delivers an elegant and immersive scent experience. The exhibition presents a full collection of classic fragrances and newly launched limited-edition essences, alongside audio guides, online stamp-collecting interactions and exclusive themed benefits.

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