阿迪达斯「CLIMACOOL未来美术馆」

2026年04月10日

上海 浦东美术馆

项目现场

2026年4月，阿迪达斯将上海浦东美术馆改造为"CLIMACOOL未来美术馆"，标志着其透气科技平台20年演进历程中的决定性时刻。这不仅是一场产品发布，更是一次旗舰级的"生而呼吸"体验，代表着CLIMACOOL创新体系的系统性升级，并被战略定位为2026年"首发上海"计划的重要基石。

空间叙事在三层精心策划的楼层中展开，构建了一场从概念剧场到科学验证的沉浸式旅程。一楼以一场将空气动力学转化为编舞的动力舞蹈表演开场，随后是冠军运动员杨舒予、余依婷、石雨豪与高校代表共同创作的"呼吸挑战"。登上二楼的未来科技展区——展览的核心神经中枢——观众得以近距离接触晶格结构的3D打印风巢鞋款、F1预冷夹克，以及搭载CLIMACOOL+技术的2026世界杯主场球衣，所有产品均通过实时热成像交互进行验证，将温控机制可视化呈现。

In April 2026, adidas transformed Shanghai's Museum of Art Pudong into the "CLIMACOOL Future Museum," marking a definitive moment in the 20-year evolution of its breathable technology platform. More than a product launch, this flagship "Born to Breathe" experience represents a systematic upgrade of the CLIMACOOL innovation pipeline, strategically positioned as a cornerstone of Shanghai's "Debut Shanghai" 2026 initiative.

The spatial narrative unfolds across three curated floors, architecting an immersive journey from conceptual theater to scientific validation. The ground floor activation opened with a kinetic dance performance translating airflow dynamics into choreography, followed by a "Breath Challenge" co-created with champion athletes Yang Shuyu, Yu Yiting, and Shi Yuhao alongside university representatives. Ascending to the second floor's Future Tech Pavilion—the exhibition's neural center—visitors encountered the lattice-structured 3D-printed Wind Nest footwear, F1 pre-cooling jackets, and the 2026 World Cup home kit featuring CLIMACOOL+ technology, all validated through real-time thermal imaging interactions that visualized temperature regulation mechanics.

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