博朗匠心快闪

2026年05月25日-2026年05月31日

上海 新世界新丸中心

项目传播

项目现场

博朗「匠心所至，时光为证」限时快闪以"Built to Last"为精神内核，通过沉浸式空间致敬品牌逾百年的工业设计传承。核心展区1:1复刻传奇首席设计师迪特·拉姆斯工作室，古董剃须刀、收音机与经典设计手稿并置陈列，将"少，但更好"的极简主义哲学转译为可步入的物理场域；朱一龙匠心大使专区以巨型海报与复古相框打卡点，嫁接明星势能与中国市场情感连接。全系列旗舰体验区以9系/7系剃须刀现场试用、美容仪全品类体验，及80年代经典款与2026旗舰款的跨时空对话，完成从功能演示到设计传承的闭环叙事。德系工业美学打卡墙以纯黑金属质感、线条灯与白色"BUILT TO LAST"标语构建高辨识度极简视觉锚点。

作为1921年诞生于德国法兰克福的工业设计标杆，博朗此次将拉姆斯的设计遗产从博物馆语境带入都市消费场景，标志着经典品牌在中国市场从单一功能零售向沉浸式文化叙事与体验营销的战略进阶。

The Braun "Built to Last" limited pop-up anchors itself in a century of industrial design heritage through immersive spatial storytelling. At its core, a 1:1 replica of legendary chief designer Dieter Rams' studio displays antique shavers, radios, and classic sketches, translating the "less, but better" minimalist philosophy into a walkable physical field. The brand ambassador Zhu Yilong zone leverages monumental portraits and vintage photo frames to bridge star power with Chinese market emotional connection. The flagship experience area completes a closed-loop narrative from functional demonstration to design legacy through hands-on trials of Series 9 and 7 shavers, full-category beauty device experiences, and a cross-temporal dialogue between 1980s classics and 2026 flagship models. The German industrial aesthetics check-in wall constructs a high-recognition minimalist visual anchor through pure black metal textures, linear lighting, and the white "BUILT TO LAST" manifesto.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识