BRUNCH BROTHER 吐司发酵友 全国首展

2026年05月29日-2026年06月28日

上海 虹桥南丰城

项目预告

项目现场

「吐司发酵友・快乐吐司人・松弛感治愈乐园」以面包烘焙为情感母题，打造沉浸式韩系治愈快闪空间。

项目以3米高巨型吐司气模为核心视觉锚点，搭配软乎乎弹力床与圆滚滚TOAST吐司小人IP阵列，构建高饱和度的"躺平无罪"社交打卡场；面包派送大冒险区以滑滑梯、海洋球与喷球机搭建沉浸式面包工坊，彩色软胶面包道具让亲子家庭在互动中完成"制作吐司"的角色扮演。MOGRY慢活手作所延续松弛叙事，以拼豆DIY与手写"松弛语录"主题墙提供情绪疗愈出口；BRUNCH CAFÉ快闪店则以韩系温馨布景、吐司造型镜与免费大头贴机，将消费行为转化为生活方式内容生产。同期联动的萌宠童趣营市集更以异宠互动与工作犬表演拓展至宠物友好维度。

在"松弛感"成为都市青年集体情绪刚需的当下，该项目以吐司这一日常食物为媒介，将烘焙温度转译为空间语言，标志着IP主题快闪从单一视觉陈列向"躺平+亲子+手作+宠物"复合治愈生态的进化，以柔软姿态重构商业空间与情感疗愈的连接方式。

The "Toast Fermentation Friends · Happy Toast People · Relaxation Healing Paradise" pop-up transforms bread baking into an emotional motif, creating an immersive Korean-style healing space.

Anchored by a 3-meter giant toast inflatable with a soft bounce bed and round TOAST character IP arrays, the project constructs a high-saturation social check-in field celebrating "lying flat guilt-free." The Bread Delivery Adventure zone builds an immersive bakery workshop with slides, ball pits, and ball-blasting machines, where families engage in role-play "toast making" with colorful soft rubber bread props. The MOGRY Slow Living Craft Studio extends the relaxation narrative through perler bead DIY and a "relaxation quotes" handwriting wall, offering emotional healing outlets. The BRUNCH CAFÉ pop-up converts consumption into lifestyle content production through Korean-style cozy sets, toast-shaped mirrors, and free photo booths. Concurrently, the Cute Pet & Kids Camp market expands into pet-friendly dimensions with exotic animal interactions and working dog performances.

At a time when "relaxation" has become a collective emotional necessity for urban youth, this activation uses toast—an everyday food—as a medium to translate baking warmth into spatial language, signaling the evolution of IP-themed pop-ups from single visual display toward a composite healing ecosystem of "lying flat + family + crafting + pets," reconstructing the connection between commercial space and emotional therapy through a soft, approachable posture.

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