CHIIKAWA DAYS 上海特展

2026年09月12日-2026年11月01日

上海 静安嘉里中心安义巷

项目现场

由AllRightsReserved联合打造的CHIIKAWA DAYS吉伊卡哇特展，作为IP中国内地首场大型官方特展，于2026年9月12日至11月1日落地上海静安嘉里中心，为期51天，是热门治愈系二次元IP落地一线核心商圈、深耕国内市场的里程碑文商旅项目。

本次展览空间以漫画“衣、食、住、行”为叙事主线，整体场景制作高度还原原作画风，室内设置两大沉浸式收费主题展区，陈列上百座1:1等身角色雕塑，复刻经典日常场景与冒险剧情；项目创新打造上海独家「吉伊卡哇弄堂风味」定制板块，将IP形象与生煎、蝴蝶酥等海派美食融合，实现日系治愈美学与上海本土烟火文化的跨界碰撞，同步全球首发专属周边与中秋限定藏品。

户外街区矗立9米巨型充气角色装置，成为城市标志性免费打卡景观，前期更以安义路「超巨大食物之森」一日快闪完成预热造势。展期配套主题商店、联名美食与集章互动，丰富公众体验维度。

依托顶流IP号召力与商圈流量优势，展览凭借高颜值实景空间、城市限定内容与独家周边，持续撬动小红书、抖音等社交平台UGC自发传播，通过预热快闪+主场特展的双线节奏持续拉升话题热度，既夯实IP治愈温暖的品牌调性，也通过本土化创新内容实现圈层破圈，完成粉丝蓄水、城市话题引爆与IP国内商业化深耕的完整营销闭环。

Co-created by AllRightsReserved, CHIIKAWA DAYS exhibition officially lands at Shanghai Jing’an Kerry Centre from September 12 to November 1, 2026.

As the first large-scale official exhibition of Chiikawa IP in Chinese mainland, this 51-day cultural and commercial project marks the milestone layout of the popular healing anime IP in the domestic market. Centered on the comic’s daily narrative of “clothing, food, housing and travel”, the venue restores classic anime scenes with nearly 100 life-sized character sculptures in two immersive indoor paid exhibition zones. Highlighting localized innovation, the exclusive Shanghai-style “lane cuisine” themed area reinterprets classic IP images with local Shanghai snacks, realizing the perfect integration of Japanese healing aesthetics and urban local culture, with globally exclusive merchandise and Mid-Autumn limited collections launched simultaneously.

A 9-meter giant inflatable art installation is placed in the outdoor block as a landmark free check-in spot. A one-day preheating pop-up “Giant Food Forest” was previously launched on Anyi Road to accumulate public attention. The site is equipped with theme stores, co-branded cuisines and stamp-collecting interactions.

Leveraging the IP’s huge fan base and core business district traffic, the high-restoration scenes and exclusive limited contents trigger extensive UGC dissemination on social platforms. Adopting a dual promotion strategy of preheating pop-up and main exhibition, the campaign continuously boosts public discussion, consolidates the IP’s healing brand tone, realizes cross-circle popularity breakthrough, and forms a complete marketing loop of fan accumulation, urban topic explosion and localized commercial development.

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