CREED · 传世香邸 · 印记自成 品牌体验空间

2026年6月10日至6月14日

上海 东平路百年历史洋房

项目现场

CREED「传世香邸・印记自成」限时体验空间于2026年6月10日至14日登陆上海东平路百年历史洋房。作为源自1760年的法国高端奢香品牌，CREED此次以免费预约制形式，依托百年洋房原生建筑肌理，打造了一座跨越265年家族传承的沉浸式文化场域。

项目以法式奢雅与海派复古为美学基调，在保留原始梁柱、雕花与木地板的基础上，以奶油白、深木色与鎏金构建沉静雅致的空间氛围；户外花园、首层品鉴区与二层溯源区形成流畅叙事动线，仿真绿植、原生态石材、黄铜与高透玻璃等材质在暖调柔光中还原天然香材与手工匠艺的本真质感。制作层面，模块化预制拼装工艺在保护历史建筑的同时确保场景质感；首层手作体验区让访客制作专属香氛物件，二层则以珍稀原料实景陈列结合影像与现场演示，完整还原古法调香流程。

此次快闪不仅是对传统香氛专柜售卖模式的突破，更标志着CREED在中国市场从商品陈列向文化叙事与专属场景体验的战略跃迁，以「印记自成」的交互逻辑回应高端消费群体对文化深度与个性化体验的需求，为国际奢香品牌的本土化落地提供了兼具历史尊重与当代审美的标杆范本。

The CREED "Legacy Mansion · Mark of Distinction" limited experience space landed at a century-old heritage villa on Shanghai's Dongping Road from June 10 to 14, 2026. As a French haute parfumerie house founded in 1760, CREED employed a free reservation system to transform the villa's original architectural fabric into an immersive cultural field spanning 265 years of family heritage.

The project fused French luxury elegance with Shanghainese retro aesthetics, preserving original beams, carvings, and wooden floors while constructing a serene, refined atmosphere through cream white, deep wood tones, and gilt gold. A three-zone narrative circulation unfolded through the outdoor garden, ground-floor tasting area, and second-floor provenance space, where simulated greenery, raw stone, brass, and high-transparency glass under warm lighting restored the authentic texture of natural ingredients and artisanal craftsmanship. Production-wise, modular prefabricated assembly protected the historic building while ensuring spatial quality; the ground-floor workshop allowed visitors to create personalized fragrance objects, while the second floor used rare ingredient displays, archival footage, and live demonstrations to fully reconstruct the classical perfume-making process.

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