瑪麗之香「不止玫瑰限时快闪店」

2026年05月22日至06月11日

上海 IFC国金中心

项目现场

瑪麗之香（Parfums de Marly）「不止玫瑰限时快闪店」于2026年5月22日至6月1日登陆上海国金中心IFC LG2中庭，以品牌核心香氛「不止玫瑰（Delina）」为灵感，打造了一座浪漫雅致的沉浸式寻香空间。从项目信息与历史背景审视，Parfums de Marly作为源自法国的小众沙龙香品牌，其创作灵感深植于18世纪法国皇室香氛传统，此次快闪是品牌深化中国市场、传递法式贵族香氛美学的重要线下动作。空间以「从晨露到暮色，玫瑰的多变浪漫」为叙事核心，通过场景化体验展现「不止玫瑰」系列经典、凝露、珍藏等版本的层次魅力，打破单一玫瑰香调的认知定式。

从空间造型与展陈语言审视，快闪空间整体采用法式宫廷浪漫风格，以柔雾粉、奶白与鎏金为主色调，营造轻奢柔美的氛围。入口处巨型玫瑰艺术装置与雕花拱门形成高辨识度视觉焦点，搭配错落光影与萦绕香气，构建「芬芳之境」的仪式感入口。内部流畅划分为香氛陈列区、主题打卡区与品鉴体验区：陈列区以粉色丝绒展示台与水晶摆件精致呈现全系列香氛，凸显奢华质感；打卡区以花艺装置与品牌视觉符号打造高颜值社交场景；品鉴区则提供专业试香服务，让访客全方位感受香氛的细腻层次。

在制作与落地层面，项目融合仿真花艺、复古雕花与柔雾材质，大量使用粉色系玫瑰仿真花打造艺术装置，结合欧式雕花线条与鎏金装饰，还原18世纪法式贵族花园的浪漫氛围。硬装采用环保板材与艺术涂料，呈现柔雾哑光质感；软装搭配丝绒、水晶、金属等高端材质，细节处彰显精致度。灯光以暖调柔光为主，重点突出香氛瓶与装置细节，营造浪漫静谧的光影氛围。整体搭建采用模块化工艺，在高效落地的同时保证空间质感与视觉统一性，完美契合品牌高端调性与快闪限时体验需求。

此次快闪标志着Parfums de Marly在中国市场从线上认知向线下沉浸式体验的关键跨越，以「不止玫瑰」的多元叙事重构了都市消费者对法式沙龙香的想象边界，将香氛品鉴升维为兼具审美价值与社交属性的文化事件。

The Parfums de Marly "Delina: Beyond Roses" limited pop-up boutique landed at the LG2 Atrium of Shanghai IFC from May 22 to June 1, 2026, drawing inspiration from the brand's core fragrance "Delina" to create a romantic and elegant immersive scent-discovery space. Examining project information and historical context, Parfums de Marly, as a French niche salon fragrance house rooted in 18th-century French royal perfumery traditions, utilized this activation as a critical offline move to deepen its China market presence and transmit French aristocratic fragrance aesthetics. The spatial narrative centered on "the multifaceted romance of roses, from morning dew to twilight," showcasing the layered charm of the Delina collection—including its classic, eau de parfum, and extrait versions—to break the stereotypical perception of rose as a single-note scent.

In terms of spatial design and exhibition language, the pop-up adopted a French courtly romantic style, employing a palette of misty pink, creamy white, and gilt gold to cultivate an atmosphere of understated luxury and softness. The entrance formed a highly recognizable visual focal point through a monumental rose art installation and carved archway, complemented by scattered light effects and ambient fragrance to construct a ceremonial gateway into the "realm of scent." The interior flowed smoothly through three zones: a fragrance display area presenting the full collection on pink velvet pedestals with crystal accents to underscore opulent texture; a themed check-in zone utilizing floral installations and brand visual symbols to create high-aesthetic social media scenarios; and a tasting experience zone offering professional fragrance testing services, allowing visitors to fully perceive the delicate layers of each composition.

Regarding production and execution, the project integrated simulated floral art, vintage carved details, and misty textures, extensively using pink-toned artificial roses to construct art installations, combined with European carved moldings and gilt decorations to recreate the romantic ambiance of an 18th-century French aristocratic garden. The hardscape employed eco-friendly panels and artistic paint finishes to achieve a misty matte texture, while soft furnishings incorporated premium materials including velvet, crystal, and metal to manifest refinement in every detail. Warm-toned soft lighting highlighted fragrance bottles and installation details, creating a romantic and serene luminous atmosphere. The overall construction utilized modular techniques to ensure efficient installation while maintaining spatial quality and visual coherence, perfectly aligning with the brand's premium positioning and the demands of a time-limited pop-up experience.

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