Moflin 奇幻森林限时快闪店

2026年06月26日-2026年07月05日

上海 西岸梦中心

项目现场

卡西欧「Moflin奇愈时刻·奇幻森林」限时快闪店，是品牌为AI情感陪伴宠物Moflin进军中国市场打造的首发落地项目，于2026年6月26日至7月5日登陆上海西岸梦中心，并同步举办国内上市发布会。聚焦当代都市青年的情绪压力与独处陪伴需求，本次活动跳出传统数码产品冰冷的参数化展示模式，以“治愈陪伴”为核心主题，将可互动、可成长的智能毛绒机器人的虚拟情感价值，转化为可触摸、可体验的线下场景，成为Moflin正式打开国内年轻消费市场的关键营销动作。

项目采用内外双区布局，面向都市白领、治愈系美学爱好者与潮流玩咖，整合产品互动体验、养育契约签署、全色系产品展示、限定周边发售与电商专属福利，打造打卡、体验、种草、消费一站式闭环。整体空间以奇幻森林树洞为叙事核心，采用奶白、浅粉、雾绿的柔和低饱和色系，通过巨型云朵、毛绒树木、树洞装置、绒面地面与漫射柔光弱化空间棱角，构建松弛梦幻的森系治愈氛围。空间动线清晰流畅，兼顾沉浸式产品交互体验与氛围感网红打卡属性，让产品软萌温暖的情感特质与场景美学高度统一。场地采用轻量化软性美陈搭建，适配短期限时落地，氛围统一且视觉出片性极强。

本次快闪有效打破卡西欧传统数码科技的刻板品牌印象，创新重构智能情感产品的线下展示逻辑，依托限时主题场景撬动社交传播声量，实现新品市场破冰与销量转化，同时以情绪治愈场景传递品牌人文温度，达成商业价值与情感社会价值的双向落地，为智能陪伴类潮品线下首发提供成熟的场景化营销范本。

The limited-time “Moflin Healing Forest” pop-up store is Casio’s official offline debut project for the AI emotional companion pet Moflin entering the Chinese market. Running from June 26 to July 5, 2026 at Shanghai West Bund Dream Center with a simultaneous national launch conference, the campaign targets young urban groups suffering from life pressure and emotional anxiety.

Centering on the core theme of “healing companionship”, the project transforms the virtual emotional value of the interactive and evolvable AI plush robot into tangible offline experience, breaking the traditional rigid digital product display logic and serving as a key market breakthrough for Moflin in China. Adopting an indoor and outdoor dual-area layout, the venue covers interactive product trial experience, adoption signing ceremonies, full-color product displays, limited merchandise sales and exclusive JD promotion benefits, realizing integrated social checking, experience and sales conversion. The spatial design is themed on a dreamy forest treehouse, adopting a soft palette of milk white, light pink and mist green. Equipped with giant cloud installations, plush trees, tree cave scenes, velvet floors and gentle ambient lighting, the space eliminates rigid architectural edges and creates a relaxing, healing and dreamy atmosphere. The well-organized visiting route balances immersive product interaction and social aesthetic presentation, highly echoing Moflin’s gentle and warm product temperament. Built with lightweight soft decoration suitable for short-term exhibition, the pop-up effectively reshapes Casio’s traditional technological brand image.

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