史迪奇怪好吃俱乐部

2026年06月26日-2026年07月19日

上海 张园

项目现场

本次史迪奇甜品主题快闪店全称为「史迪奇怪好吃俱乐部」，是迪士尼为纪念 6 月 26 日史迪奇专属纪念日打造的限时线下活动，落地上海兼具历史风貌与潮流属性的地标张园，首次以史迪奇与小金双核心角色打造甜品向沉浸式空间，瞄准年轻潮玩爱好者、亲子家庭与迪士尼 IP 粉丝，以甜品美食为载体，搭建集打卡、餐饮、零售、手作互动于一体的主题俱乐部，将《星际宝贝》治愈童趣氛围与夏日甜品场景相结合，打造差异化 IP 线下体验场景。

项目选址上海静安区茂名北路 258 弄张园 W4 栋，运营周期为 2026 年 6 月 26 日至 7 月 19 日，全天 10:00 至 24:00 免费对外开放，联合甜品品牌 CREAM STORY 推出独家限定餐品，包含蓝色椰子史迪奇、薄荷巧克力小金两款主题冰淇淋，搭配多款角色造型马卡龙；店内汇集近 200 款线下首发限定周边，覆盖毛绒手办、服饰、日用潮玩等品类，同步设置 DIY 串珠、玩偶手工、主题大头贴互动区域，周末还会延伸户外主题街区装置与史迪奇人偶巡游互动，实现美食消费、周边选购、手工体验一站式体验。

空间整体采用薄荷绿搭配浅粉、奶白的薄荷巧克力专属配色，贴合甜品屋清凉甜美的核心调性，外立面融入巧克力、奶油、甜品卡通纹样与小金巨型造型，在石库门建筑基底上形成强烈视觉反差；内部空间按照甜品业态划分奶昔角、冰淇淋区、烘焙区、糖果打卡区，进门设置巨型多层小金蛋糕主装置作为视觉核心，墙面铺设奶油肌理、巧克力碎立体装饰，搭配粉色弧形拱门、卡通甜品手绘软装，大量柔和漫射灯光弱化空间硬朗感。动线遵循打卡 - 甜品体验 - 周边选购 - 手作互动的游览逻辑，每个功能区域均预留拍照机位，把甜品、IP 角色元素融入柜体、装置、陈列细节，营造夏威夷童趣甜品屋的沉浸式氛围。

该限时甜品快闪店兼具商业传播与 IP 运营双重价值，依托张园商圈流量与高颜值甜品场景激发社交平台自发种草，借助美食降低 IP 线下体验门槛，打破传统潮玩快闪只售卖无体验的单一模式；通过双主角、限定餐食、独家周边形成专属记忆点，深化史迪奇治愈可爱的 IP 形象，同时为迪士尼 IP 线下主题店打造 “美食 + 潮玩 + 手工” 的复合体验范本，兼顾年轻群体休闲打卡需求与亲子家庭互动需求，实现品牌曝光、产品销售与粉丝情感共鸣的多重落地。

Launched to celebrate Stitch’s Special Anniversary on June 26, the limited-time pop-up exhibition “Stitch’s Yummy Club” opened from June 26 to July 19 at Shanghai Zhangyuan. Located in the historic Shikumen complex with trendy commercial vitality, the project targets IP fans, young trend lovers and family visitors. Breaking the single sales-oriented model of traditional IP pop-ups, it takes dessert experience as the core carrier and adopts a dual-character narrative of Stitch and Scrump for the first time, building an all-round immersive venue integrating themed dining, limited merchandise retail, DIY handcraft interaction and social check-in.

The spatial styling adopts a fresh and sweet color palette of mint green, light pink and cream white. The exterior is decorated with cartoon cream and chocolate patterns together with giant Scrump installations, creating a vivid visual contrast with the vintage architectural texture of Zhangyuan. The interior centers on a multi-layer giant Scrump cake art installation, with cream-textured walls, chocolate fragment decorations, pink arched doorways and soft ambient lighting to create a relaxing childlike atmosphere. The venue is divided into functional zones including ice cream area, baking area, candy check-in area and handcraft experience area, forming a progressive visiting route of sightseeing, dining, shopping and interactive experience. In terms of production, the whole venue adopts customized lightweight themed decoration suitable for short-term exhibition. Integrated IP installations, display cabinets and soft furnishings unify the sweet dessert style. Cooperating with dessert brand CREAM STORY, the campaign launched exclusive themed ice cream, macarons and nearly 200 limited peripheral products, together with bead DIY, photo booth and weekend character parades.

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