超能「植愈漫游」限时快闪

超能植愈漫游快闪

2026年08月19日-2026年08月21日

杭州 天目里

项目预告

项目传播

项目现场

超能「植愈漫游」限时快闪落地杭州天目里中央广场阳光房，是品牌依托城市艺术公共空间打造的沉浸式感官体验项目，跳出传统洗护产品硬性推广模式，以自然治愈美学重塑家居洗护的品牌气质，具备产品理念升级与场景化营销创新的双重意义。

项目空间造型以莫奈花园为核心视觉灵感，整体以大面积自然绿意铺陈场景氛围，依托阳光房通透的建筑基底，打造清新松弛、层次丰富的沉浸式植愈漫游空间，场景制作精致细腻，兼具艺术观赏性与体验松弛感。现场科学划分植愈站台、植物拓印工坊、调香实验室等多元功能区域，形成完整的沉浸式体验动线。

活动期设置丰富互动玩法，访客可领取专属植愈车票参与打卡集章，通过触碰感应画作解锁对应香氛体验，亲手完成植物拓印创作与专属香氛调制，同时搭配品牌代言人主题打卡装置，进一步丰富场景内容。整场活动围绕超能植愈香氛洗衣液核心产品展开，将天然植物香氛、温和洗护的产品特质转化为可看、可闻、可动手参与的线下感官旅程。凭借高颜值自然系场景与沉浸式手工互动，活动高度适配社交平台传播属性，有效激发用户自发打卡种草，实现产品香氛价值传递、品牌松弛治愈调性升级与线上UGC传播扩散的完整营销闭环。

Chaoneng’s limited-time “Plant Healing Roaming” pop-up is located in the sunroom of Hangzhou Tianmuli Central Square. As an innovative sensory marketing project, it abandons the rigid promotion mode of traditional laundry products and reshapes the brand’s gentle and healing temperament through natural aesthetic scenarios, realizing the upgrading of product presentation and brand image.

Inspired by Monet’s garden, the spatial styling is dominated by lush natural greenery. Taking advantage of the transparent and bright architectural characteristics of the sunroom, the elaborately built venue creates a fresh, relaxing and immersive natural healing atmosphere. The space is divided into multiple functional areas, including a healing platform, plant rubbing workshop and fragrance blending laboratory, forming a complete roaming experience route.

During the event, visitors can receive exclusive tickets for stamp collection, unlock matching fragrance through inductive paintings, create plant rubbing artworks and customize personal fragrances. Brand spokesperson-themed installations are also arranged to enrich on-site highlights. Centering on Chaoneng’s plant-healing fragrance laundry detergent, the campaign transforms product advantages of natural plant fragrance and mild cleaning into tangible offline sensory experiences. With aesthetic natural scenes and diverse interactive experiences, it adapts well to social communication, stimulates user spontaneous check-ins and UGC sharing, and completes a closed marketing loop of product value dissemination, brand temperament upgrading and online viral communication.

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