潦草小狗 Moonge「花海主题展」全国首展

2026年09月04日-2026年09月27日

杭州 亚奥万象天地

项目预告

项目现场

韩国治愈系IP潦草小狗Moonge「花海主题展」全国首展落地杭州亚奥万象天地，作为商场一周年重磅标杆活动，本次展览是海外治愈IP深耕国内新消费市场、结合城市商业场景传递松弛生活美学的重要落地项目，兼具商圈流量焕新与IP本土化传播的双重价值。

项目在空间造型与场景制作上主打治愈田园花海风格，以大面积向日葵花海为核心视觉基底，全场错落排布13只姿态各异的Moonge艺术雕塑，涵盖捧花、摄影、阅读、托举餐盘等丰富生活化造型，户外核心区域打造巨型向日葵Moonge主装置，成为地标级打卡亮点，整体场景氛围柔软松弛、辨识度极高。展区坚持宠物友好的空间定位，展期周末持续开展萌宠主题特色活动，支持游客携宠到访体验，同时设置专属IP周边售卖区，推出展会限定毛绒玩偶与文创产品，并配套打卡集章兑换福利体系，丰富现场互动体验。

项目深度贴合Moonge“不必完美、松弛治愈”的核心IP内核，依托高颜值花海萌系装置的强出片属性，高度适配小红书等社交平台传播生态，精准吸引年轻群体、养宠爱好者与亲子家庭到访打卡。通过沉浸式场景体验撬动UGC内容自发扩散，有效拉升商场周年庆客流，实现IP价值传播、商圈活力激活与线下消费转化的完整营销闭环。

As the national debut of Korean healing IP Moonge’s “Flower Sea Themed Exhibition”, the campaign officially lands at Hangzhou Ya’ao MixC World as a flagship anniversary event. It serves as a vital localized layout for overseas healing IPs to explore the Chinese consumer market, delivering relaxed aesthetic concepts and boosting commercial vitality.

Adopting a warm pastoral design, the space is centered on large-scale sunflower flower sea scenes. Thirteen Moonge sculptures with diverse lifelike postures, including flower holding, photographing, reading and dining, are distributed across the venue. The giant sunflower Moonge installation acts as the core visual landmark, creating an overall relaxing and healing pastoral atmosphere. Fully pet-friendly, the venue holds weekend pet-themed activities throughout the exhibition period, allowing visitors to check in with their pets. An exclusive IP merchandise area launches limited-edition plush toys and cultural and creative products, together with stamp-collecting welfare activities to enrich on-site interactive experiences.

Rooted in Moonge’s core spiritual connotation of embracing imperfection and relaxing life, the highly photogenic flower sea and cute art installations perfectly fit social media dissemination. The exhibition precisely attracts young groups, pet lovers and family audiences. It drives offline passenger flow for the mall, stimulates massive UGC content output on social platforms, and builds a complete marketing loop of IP communication, scene popularity improvement and commercial conversion.

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