维达「安心事务所」

2026年09月12日-2026年09月13日

上海 愚园路观池空间

项目传播

项目现场

维达「安心事务所」主题快闪落地上海愚园路观池空间，是品牌围绕核心产品、联动明星IP打造的沉浸式线下营销企划，创新将家居日用品传播与趣味场景体验结合，打破纸品品牌传统固化的营销模式，具有年轻化品牌升级与产品理念科普的重要意义。

项目以侦探事务所为核心创意概念，空间整体沿用维达标志性品牌蓝色为主色调，搭配丰富的品牌全球代言人张凌赫视觉艺术装置，视觉风格统一清爽、适配街区打卡场景。空间制作贴合主题叙事，规划多组特色主题打卡房间与完整任务动线，构建沉浸式侦探互动体验场景，聚焦推广维达湿厕纸核心单品，传递品牌规范化、高品质的安心产品标准。

活动期推出完整粉丝互动体系，访客可领取专属任务卡，完成全线互动打卡后解锁限定海报、人形立牌及品牌IP周边等专属福利，最大化调动到场参与积极性。项目依托愚园路成熟文艺街区流量与打卡属性，结合明星号召力精准吸引年轻消费群体与粉丝到场体验，以场景化互动直观输出产品安心品质。通过线下沉浸式打卡引流、线上社交平台UGC自发扩散，高效完成产品种草与品牌曝光，构建双向联动的完整营销链路。

Vinda’s limited-time pop-up “Peace of Mind Office” lands at Guanchi Space on Shanghai Yuyuan Road. As an innovative offline marketing project combining product promotion and star IP empowerment, it breaks the traditional and rigid publicity mode of daily paper products, realizing youthful brand upgrading and popularization of professional product concepts.

Centered on the creative concept of a detective office, the space adopts Vinda’s iconic blue tone as the main visual color, matched with a full set of visual installations of the brand’s global spokesperson Zhang Linghe, presenting a fresh and highly photogenic scene suitable for block check-ins. Elaborately designed with multiple themed rooms and complete task routes, the venue creates an immersive interactive experience, focusing on promoting Vinda wet toilet paper and interpreting the brand’s standardized and reliable product quality.

During the event, visitors can receive exclusive task cards and obtain limited posters, figure stands and IP peripherals by finishing interactive tasks. Leveraging the literary traffic advantage of Yuyuan Road and the spokesperson’s influence, the project attracts young consumers and fans to experience on site and intuitively perceive the product’s reassuring quality. It forms a complete marketing loop integrating offline scene drainage, online UGC social dissemination, product seeding and brand exposure.

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