DIMOO 九周年全国首展

2026年04月30日-2026年06月07日

杭州 杭州嘉里中心

项目现场

2026年，POP MART旗下核心IP DIMOO以「梦境森林」为主题，于核心商圈打造全国首场100%还原童话世界观的沉浸式感官展，标志着这一治愈系潮玩形象迎来九周年里程碑。项目以「白昼探索→黑夜奇遇」双线叙事重构空间体验，将IP的奇幻基因转化为可步入的实体梦境。

空间设计层面，项目构建五大核心打卡区形成昼夜联动的森系宇宙：建筑外立面6米高DIMOO立体形象与发光蘑菇、云朵灯组构建城市级夜景地标；1F中庭5米高九周年限定形象头顶星云，配合悬浮云朵与蘑菇森林营造室内童话主展区；户外南院巨型蘑菇阵与发光云朵在18:30后全亮化，寻梦小火车穿梭其间，刺猬、小羊等萌物气模点缀森系场景。制作层面，「梦境碎片」集章任务串联入口、中庭、南院与快闪店四大点位，以九周年限定徽章与贴纸完成从探索到收藏的体验闭环，快闪店同步首发限定盲盒与手办。

此次展览不仅是DIMOO九周年的庆典场域，更是潮玩IP以「昼夜双景」沉浸式策展激活粉丝情感资产、实现从盲盒消费到世界观认同的标杆实践。

In 2026, POP MART's core IP DIMOO unveiled the "Dream Forest" immersive sensory exhibition—the nation's first 100% faithful recreation of the IP's fairy-tale universe—marking the 9th anniversary milestone of this healing-themed designer toy. The project reconstructs spatial experience through a dual narrative of "Daytime Exploration → Nocturnal Adventure," translating the IP's fantastical DNA into a walkable physical dreamscape.

Spatially, five core zones construct a day-night linked forest universe: a 6-meter DIMOO facade installation with glowing mushrooms and cloud light arrays builds a city-grade nighttime landmark; the 1F atrium features a 5-meter 9th-anniversary limited figure crowned with nebula, paired with floating clouds and mushroom forests to create an indoor fairy-tale main stage; the outdoor south courtyard's giant mushroom array and luminous clouds fully illuminate after 18:30, with the Dream-seeking Train weaving through and adorable creature inflatables dotting the scene. Execution-wise, a "Dream Fragment" stamp mission stitches entrance, atrium, courtyard, and pop-up store into an exploration-to-collection loop, redeemable for 9th-anniversary limited badges and stickers, while the pop-up debuts exclusive blind boxes and figures.

Beyond a 9th-anniversary celebration venue, this exhibition serves as a benchmark for how toy IPs can activate fan emotional assets through day-night immersive curation, achieving the leap from blind-box consumption to universe-level identity.

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