MOLLY 20 周年全国首展「沿途的风景」

2026年04月30日-2026年06月30日

苏州 万象天地

项目现场

2026年，POP MART旗下核心IP MOLLY以「一颗不变的星・沿途的风景」为主题，于核心商圈打造20周年沉浸式回溯展，标志着这一由艺术家Kenny Wong于2006年创作的经典潮玩形象，从初代「小画家」原型到全球文化符号的二十年进化里程碑。项目以「旅途」为空间叙事主线，将品牌成长史转化为可漫步的情感场域。

空间设计层面，五大核心打卡区构建完整时间动线：「时光长廊」以2006-2026里程碑墙与巨型月亮装置营造时空穿越感；「MOLLY起源画室」1:1复刻Kenny工作室并陈列初代原型，将创作幕后转化为朝圣空间；「成长旅途」以经典系列陈列叠加镜面光影装置，折射IP蜕变的多元切面；「星辰宇宙」全球首发1000% MEGA SPACE MOLLY与20周年限定款，以超大尺度制造视觉震撼；「初心回响」则以千只MOLLY星阵与快闪店限定周边，完成从情感共鸣到收藏转化的闭环。

此次展览不仅是潮玩IP的周年庆典，更是MOLLY对「陪伴经济」的深度诠释——通过将二十年创作历程嵌入沉浸式旅途叙事，为设计师玩具行业如何以空间策展激活粉丝情感资产、实现从盲盒消费到文化认同的跃升，提供了极具参考价值的范本。

In 2026, POP MART's core IP MOLLY unveiled the immersive retrospective "A Star That Never Changes · Scenery Along the Way," marking the 20th anniversary evolution of this classic designer toy—created by artist Kenny Wong in 2006—from the original "little painter" prototype to global cultural icon. Anchored on the narrative of "journey," the activation transforms two decades of brand growth into a walkable emotional realm.

Spatially, five core check-in zones construct a complete temporal circulation: the "Time Corridor" employs a 2006-2026 milestone wall and giant moon installation to evoke temporal traversal; the "MOLLY Origin Studio" meticulously recreates Kenny's atelier at 1:1 scale alongside the debut prototype, converting creative behind-the-scenes into pilgrimage space; the "Growth Journey" layers classic series displays with mirror light-and-shadow installations, refracting the IP's multifaceted metamorphosis; the "Starry Universe" globally premieres the 1000% MEGA SPACE MOLLY and 20th-anniversary limited editions at monumental scale; while the "Echo of Original Intention" completes the emotional-to-collection conversion loop through a constellation of thousands of MOLLY figures and a pop-up store with exclusive peripherals.

Beyond a toy IP anniversary celebration, this exhibition serves as MOLLY's profound interpretation of the "companionship economy"—embedding two decades of creative evolution within an immersive journey narrative, offering a highly referential benchmark for how the designer toy industry can activate fan emotional assets through scenographic curation and achieve the leap from blind-box consumption to cultural identity.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识