戴比尔斯「Lotus by DE BEERS云端私享之夜」

项目品牌: De Beers戴比尔斯

项目行业: 珠宝钟表

项目日期: 2026-05-16 16:00 2026-05-16 22:00

项目地点: 上海

项目名称: 戴比尔斯「Lotus by DE BEERS云端私享之夜」


De Beers戴比尔斯Lotus by DE BEERS私享之夜

2026年05月16日

上海

项目现场



戴比尔斯「Lotus by DE BEERS云端私享之夜」于2026年5月16日在上海璀璨启幕。

从空间叙事与造型语言审视,项目以「云端」为场域概念,将云海、流转光影与静谧莲境融为一体,构建出凌空而立的沉浸式钻石剧场。现场钻光交叠成韵,莲影静绽于虚空,品牌以经典与摩登交织的视觉语法,将莲花「安静笃定、始终向上」的精神意象转译为可感知的空间诗学,使每一位步入者皆能于光影流转中感受莲之恒久力量。品牌代言人檀健次闪耀亮相,率先演绎全新Vibrations高级珠宝Echo系列钻石项链、胸针及戒指——该系列溯源水流之力,以灵动气韵礼赞内在能量,其中钻石项链更巧妙化作现代风格冠冕,颈间波光绵延,从容映照真我态度。

作为钻石领域的权威世家,戴比尔斯此次将巴黎高定周重磅发布后的高珠臻作首次引入中国大陆,不仅是对标志性莲花系列的深情赞颂,更标志着品牌在华战略从传统陈列向沉浸式私享体验与文化转译的深层进阶,以代言人势能打通国际高定语言与本土情感共鸣,重构高级珠宝的当代叙事维度。

De Beers unveiled the "Lotus by DE BEERS Cloud Private Night" in Shanghai on May 16, 2026.

Examining spatial narrative and material language, the activation anchored itself in an "above the clouds" concept, merging sea-of-clouds vistas, flowing light, and a serene lotus realm into an immersive diamond theater suspended in mid-air. Layered diamond brilliance resonated with rhythm while lotus shadows bloomed in quiet stillness, as the maison translated the lotus spirit—quiet determination and perpetual upward vitality—into a perceivable spatial poetics through a visual grammar of classic-meets-contemporary elegance. Brand ambassador Tan Jianci made a radiant appearance, debuting the new Vibrations High Jewelry Echo collection comprising a diamond necklace, brooch, and ring. Drawing inspiration from the power of water to honor fluid energy and inner strength, the diamond necklace ingeniously transformed into a modern-style tiara, its rippling light along the neckline reflecting an attitude of authentic selfhood.

As the authoritative diamond house, De Beers' introduction of these Paris Haute Couture Week premieres to mainland China for the first time represents not merely a tribute to its iconic Lotus series, but signals a strategic deepening from traditional display toward immersive private experiences and cultural translation—leveraging ambassador influence to bridge international haute joaillerie language with local emotional resonance, thereby reconstructing the narrative dimension of high jewelry.


-end-

图片及内容来自网络及品牌公开信息,出处见网络

文字来自 AI 编辑完成,AI信息自我辨识

x 0