星球大战：曼达洛人与古古沉浸式快闪空间

2026年04月29日-2026年05月17日

上海 张园杜比之家

项目预告

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项目现场

2026年5月，为预热《星球大战：曼达洛人与古古》上映，杜比联合星战IP于核心商圈打造沉浸式银河冒险空间，标志着这一拥有近五十年历史的全球顶级科幻IP，首次以「硬核科幻+萌系治愈」双轨叙事切入线下体验营销。项目以杜比视界与全景声技术为底层架构，将银幕史诗转化为可步入、可交互的实体宇宙。

空间设计层面，项目以四大核心场域构建完整叙事闭环：银河玄关以1:1 Beskar合金曼达洛人盔甲制造硬核视觉震撼，战损细节还原赏金猎人的冷峻气场；剃刀冠号机舱嵌入杜比全景声与4K超高清系统，将驾驶舱转化为沉浸式声画剧场；3米高古古雕塑配合触摸感应原力特效装置，以萌系治愈风平衡科幻硬核感；星战档案墙则以经典道具复刻与光剑互动完成粉丝朝圣仪式。制作层面，项目突破传统电影快闪的静态陈列逻辑，通过触觉、听觉、视觉的多维交互，将杜比技术从影院暗房释放至公共商业空间。

此次合作不仅是电影上映的前哨营销，更是杜比以「技术场景化」策略借势超级IP实现线下消费场景渗透的标杆实践，为影院技术品牌如何构建「可体验、可传播、可转化」的沉浸式事件提供了极具参考价值的范式。

In May 2026, Dolby partnered with the Star Wars IP to unveil an immersive galactic adventure space ahead of The Mandalorian & Grogu release, marking the first offline experiential marketing entry for this nearly 50-year-old global sci-fi franchise through a dual narrative of "hardcore sci-fi + healing cuteness." Anchored on Dolby Vision and Atmos technology, the activation transforms cinematic epic into a walkable, interactive physical universe.

Spatially, four core zones construct a complete narrative loop: the Galactic Entrance Hall generates hardcore visual impact through a 1:1 Beskar alloy Mandalorian armor statue with battle-worn details; the Razor Crest Cockpit embeds Dolby Atmos and 4K UHD systems to convert the cabin into an immersive audiovisual theater; a 3-meter Grogu sculpture with touch-activated Force effects balances sci-fi intensity with healing aesthetics; while the Star Wars Archives Wall completes fan pilgrimage through classic prop replicas and lightsaber interactions. Execution-wise, the project breaks from traditional film pop-up static displays, releasing Dolby technology from darkened cinemas into public commercial spaces through tactile, auditory, and visual multidimensional engagement.

Beyond pre-release marketing, this collaboration serves as a benchmark for Dolby's "technology scenarization" strategy—leveraging super-IP momentum to penetrate offline consumption scenarios, offering a highly referential paradigm for how cinema-tech brands can build immersive events that are experiential, shareable, and convertible.

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