杭州 保利时光里

项目现场

艺术家IP杜想走全国首展落地杭州保利时光里「好时光之约」夏日企划，是商场暑期年轻化场景升级、借助治愈艺术IP激活滨江商业活力的重点项目，依托城市微度假消费趋势，为年轻潮流群体打造沉浸式城市海岛秘境。

在空间造型与制作搭建上，整场展览以海盐蓝与白沙白为清爽主视觉，搭配椰树、沙滩、遮阳伞等夏日度假元素，以巨型软萌杜想走艺术装置为核心视觉地标。项目采用轻量化模块化搭建工艺，整体空间通透开阔，合理利用商场入口长廊、网红楼梯及下沉广场，划分海岛打卡长廊、阶梯拍摄区、沙滩休憩区与周边售卖区，昼夜均可适配氛围感拍摄与休闲体验。展期以三日集中主题活动为核心营销节点，串联全域集章兑礼、社交探店抽奖、周边阶梯满赠、会员专属福利等多层玩法，并联动晚风精酿市集丰富线下休闲业态。

短期高密度的沉浸式体验持续吸引客流打卡，推动用户自发产出大量社交UGC内容，持续扩散话题热度。本次活动将治愈插画IP与夏日微度假场景深度结合，形成打卡、休闲、消费一体化闭环，有效激活商场暑期客流，进一步强化项目年轻、松弛、潮流的滨江休闲商业标签。

As the national debut summer resort exhibition of the original artist IP “Du Xiangzou”, the campaign is launched at Hangzhou Poly Time Residence as a key summer youth commercial project, aiming to revitalize mall passenger flow and enrich urban micro-vacation scenarios.

In terms of spatial design and production, the venue adopts fresh sea-salt blue and sand white as the main tones, decorated with coconut trees, beaches and parasols. Centered on a huge cute IP installation, the lightweight modular space covers the entrance corridor, internet-famous staircase and sunken plaza, divided into themed check-in, leisure and merchandise areas with an open layout suitable for day and night shooting. Supported by three-day intensive core activities and progressive gameplay including stamp collection, social sharing lucky draws, tiered purchase benefits and exclusive member privileges, the exhibition links offline experience with the later craft beer market to form a complete visiting and consumption route.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识