In terms of spatial design and production, the venue adopts fresh blue and yellow island color matching, decorated with coconut trees, beaches and surfing facilities. Centered on a giant inflatable surfing puppy installation, the whole space is built with lightweight and safe modular inflatable structures, divided into four functional areas including island check-in entrance, water play zone, beach rest corner and IP merchandise store. Presenting a fresh healing atmosphere in the daytime and gorgeous lighting effects at night, the space is perfectly suitable for parent-child play and social shooting. The three-day intensive core operation forms a complete marketing communication system. Visitors can obtain limited gifts through full-site stamp collection and participate in lucky draws by sharing check-in content online, while tiered sales benefits and catering co-branded offers further enrich the consumption experience. Relying on the cute and healing IP image, the event generates massive social grass-planting content, creates a popular urban island-style outdoor check-in landmark in summer, and realizes effective integration of scene empowerment, passenger flow activation and brand viral communication.