杜卡迪 100 周年限时体验空间

2026年04月11日-2026年06月11日

上海 上海外滩三号

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2026年4月11日至6月11日，杜卡迪于上海外滩三号呈现「IGNITION 赤骥百年」限时特展，纪念品牌诞生100周年。作为1926年诞生于博洛尼亚的意大利摩托车传奇，杜卡迪此次将百年赛道基因与意式美学浓缩于外滩历史建筑之中，构建跨时空的工业遗产对话。

空间设计层面，展览以百年特展、重磅车型展示与沉浸式体验区构建三重叙事：核心展品Superleggera V4 Centenario限量版以全球仅500台的稀缺性、碳纤维车架与碳陶刹车系统的硬核科技，配合专属Rosso Centenario红色涂装，成为视觉焦点。制作层面，BOSE联合打造声效互动空间，以「声音与引擎」的融合体验将机械性能转化为可听见的感官震撼；Brembo的参与则强化了制动系统的技术背书。外滩三号的历史场域与杜卡迪的百年工业遗产形成跨时空对话。

此次展览不仅是经典车型的陈列，更是杜卡迪以「赤骥」之姿重构高端机车文化在华叙事的宣言——通过将赛道基因嵌入城市文化地标，为机车品牌如何以百年 heritage 激活中国高端消费市场的情感共鸣，提供了极具轰鸣感的范本。

From April 11 to June 11, 2026, Ducati unveiled the "IGNITION: Centenary of the Red Stallion" limited exhibition at Shanghai's Bund No. 3, commemorating the brand's centennial since its 1926 founding in Bologna. The Italian motorcycle legend condensed a century of racing DNA and Italian aesthetics within this historic Bund landmark, constructing a cross-temporal dialogue of industrial heritage.

The spatial design built a triple narrative through a centennial showcase, heavyweight model displays, and immersive experience zones. The centerpiece Superleggera V4 Centenario—limited to 500 units globally—featured a carbon fiber frame, carbon-ceramic braking system, and exclusive Rosso Centenario livery, serving as the visual anchor. Production-wise, BOSE crafted a sound-effect interactive space translating mechanical performance into audible sensory impact through "Sound and Engine" fusion, while Brembo reinforced technical credibility. The historic Bund No. 3 venue engaged in cross-temporal dialogue with Ducati's century-long industrial heritage.

Beyond a classic model display, this exhibition served as Ducati's manifesto reconstructing premium motorcycle culture narratives in China—embedding racing DNA within urban cultural landmarks to offer a profoundly roaring benchmark for how motorcycle brands can activate emotional resonance in China's high-end market through centennial heritage.

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