FILA「套」住秋天城市漫游活动

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理

项目品牌： FILA

项目行业：服装及鞋履

项目日期： 2026-09-12 10:00 2026-09-14 21:00

项目地点：上海武康路

项目名称： FILA「套」住秋天城市漫游活动

FILA「套」住秋天MUSE 主题街区

2026年09月12日-2026年09月14日

上海武康路

项目预告

项目传播

项目现场

FILA「套」住秋天城市漫游活动落地上海武康路，打造MUSE主题城市街区，是品牌依托城市在地秋日元气、深耕优雅运动风尚的特色线下美学企划，以轻量城市漫游模式突破传统商圈快闪范式，进一步丰富品牌都市艺术生活方式的内容表达。

项目空间造型深度贴合武康路梧桐秋日氛围，依托街区原生城市肌理与自然秋景，定制多处梧桐主题艺术打卡装置，整体场景制作松弛雅致、氛围感浓郁，与品牌优雅时尚调性高度契合。活动串联书房、情绪疗愈所、灵感会客厅三大沉浸式体验站点，构建完整的秋日艺术漫游动线，聚焦都市女性群体，传递松弛自在的秋日穿搭美学与生活态度。

展期同步上线FILA MUSE秋日针织全新套装系列，直观呈现新品面料质感与穿搭氛围；现场启幕专属主题派对，邀请嘉宾刘恋到场开展女性成长主题对谈，拔高活动人文质感与话题度。项目以城市漫游为核心传播形式，鼓励消费者身着新品漫步街区打卡，依托武康路网红地标流量与秋日场景优势，撬动小红书等平台用户自发UGC分享种草，高效完成新品穿搭曝光、圈层审美渗透与品牌调性强化，形成场景体验、话题传播与产品种草的完整营销闭环。

FILA launches the “Embrace Autumn” urban roaming campaign on Shanghai Wukang Road with a themed MUSE block, an innovative offline aesthetic project that empowers the brand’s elegant sports fashion with urban autumn lifestyle scenarios.

Breaking conventional mall pop-up modes, it delivers a relaxed and sophisticated lifestyle philosophy targeting modern urban females. Closely integrating the natural autumn scenery and plane tree features of Wukang Road, the project is decorated with customized sycamore-themed art installations with delicate and soothing spatial styling. It connects three immersive experience sites including a study room, emotional healing space and inspiration salon, forming a complete artistic urban roaming route.

The brand officially releases the new FILA MUSE autumn knit suit series on site, showcasing the texture and wearing temperament of new seasonal products. The exclusive opening party invites guest Liu Lian to share stories about female growth, enriching the campaign’s humanistic connotation and social topics. Encouraging visitors to wander and check in with new outfits, the project leverages the landmark popularity and natural autumn atmosphere of Wukang Road. It stimulates spontaneous UGC dissemination on social platforms such as Xiaohongshu, realizes targeted new product seeding and aesthetic penetration among urban groups, strengthens the brand’s elegant sports positioning, and builds a complete marketing loop integrating scenario experience, social communication and product transformation.

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