FILAGOLF 无境高手俱乐部

2026年04月23日-2026年04月26日

上海 颖奕安亭高尔夫俱乐部

项目预告

项目现场

2026年4月，FILA GOLF于核心商圈打造「无境破局，高手上场」限时体验空间，以「赛级皮肤」无境POLO系列为核心，标志着这一意大利运动时尚品牌的高尔夫支线，将专业竞技装备从绿茵场迁移至都市潮流社交场域的战略进阶。项目以「无境 City Playground」为空间概念，通过深蓝、纯白与荧光绿的极简运动风视觉体系，构建专业果岭与都市潮流元素并置的沉浸式场域。

空间设计层面，五大核心区域形成从科技体验到社交松弛的完整链路：无境POLO展示区以SEAMLESS无缝工艺、V-Shape立体剪裁与COOL AIR冰孔透气三重科技，将功能性面料转化为可触摸的「赛级皮肤」；AI高球助教互动区以机器人「观赛陪伴员」提供1v1推杆指导与挥杆纠正，以智能科技降低高尔夫参与门槛；迷你推杆竞技场设置专业果岭障碍挑战，联动职业球员与社交打卡机制；光影打卡墙与果岭特调吧台则分别承担视觉传播与社交休憩功能。4月25日品牌大使王天辰见面会，更以明星势能引爆圈层关注。

此次活动不仅是无境POLO系列的市场教育，更是FILA GOLF对「专业运动潮流化」的深层实践——通过AI互动与都市社交场景重构高尔夫的精英边界，为专业运动品牌如何以科技+潮流实现大众化破圈提供了极具活力的范式。

In April 2026, the brand unveiled the "Boundless Breakthrough, Masters Take the Stage" pop-up at a prime urban location, centering on the fusion of professional golf equipment and trendy social space, migrating the "tournament-grade skin" Boundless POLO collection from fairways to city landmarks. The design employs deep blue, pure white, and neon green to construct a minimalist athletic aesthetic, merging professional putting greens with urban trendy elements to create the "Boundless City Playground." Five functional zones—the POLO display, AI interaction area, mini-putting arena, light-shadow check-in wall, and green-side mocktail bar—seamlessly stitch product experience, tech interaction, and social relaxation.

Execution-wise, the AI robot "Game Companion" offers one-on-one putting guidance and swing correction, gamifying professional sports instruction; the mini-putting arena features obstacle challenges and pro-player matchups to activate competitive engagement; while the April 25 brand ambassador Wang Tianchen meet-and-greet converts star power into social media momentum. Beyond market education for the Boundless POLO line, this activation represents the brand's scenarized expression of its golf × trend × tech DNA, offering a vibrant paradigm for how professional sportswear can break from course confines into urban lifestyle through immersive curation.

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