优尼作品 | 走进独一无二的展览空间

不论是品牌空间、亦或是文化展览空间，都承载着无限的设计可能。

Be it a brand space or a cultural exhibition space, both carry infinite design possibilities.

作为一家国际品牌体验机构，Uniplan优尼在展览空间的设计上也有着独到心得—— 将抽象的文化艺术、品牌理念，以直观且别致的设计呈现给观众，让访客在沉浸式的体验中感受浓厚的文化氛围。

As an global brand experience agency, Uniplan also has unique experience in the design of exhibition space - presenting abstract culture and art, brand concept to the audience with intuitive and chic design, so that visitors can immerse themselves in the rich cultural atmosphere of the experience.

法棍和书卷？我们都要

Baguettes and books? Take them all

德国法兰克福图书展览会

Frankfurt Book Fair, Germany

德国法兰克福书展Frankfurt Book Fair是世界享有声誉的专业图书盛会，被誉为“世界出版人的奥运会”。在第 69 届法兰克福书展上，法国受邀担任书展的主宾国。

The Frankfurt Book Fair is the world's most prestigious professional book event and is known as the "Olympics for the world's publishers". At the 69th Frankfurt Book Fair, France was invited to be the guest of honor of the fair.

优尼团队为其制作了一个长达33千米的开放式雕塑装置，仅使用长木条和10万颗螺丝构成。简单、纯粹充满匠心的设计，在富有层次的木质结构以及红黑的字体标语下，让参观者沉浸在自然的空间中，感受轻松、独具美学的法式氛围。

Uniplan created a 33-kilometer-long open sculptural installation, composed only of long wooden strips and 100,000 screws. The simplicity and purity of the artisanal design, with its layered wooden structure & red + black lettering slogan, enables visitors to immerse themselves in a natural space with a relaxed, uniquely aesthetic French atmosphere.

超越泛泛之谈，打造沉浸式艺术展

Create immersive art exhibitions

Art Basel 巴塞尔国际艺术博览会

Art Basel

巴塞尔艺术博览会是全球富有盛名的国际艺术博览会，作为Art Basel长达八年的主要代理商，优尼团队借助“沉浸式艺术”的体验重新定义了“艺术画廊”的概念。

Art Basel is the world's most prestigious international art fair, and as Art Basel's leading agency for over eight years, Uniplan team has redefined the concept of "art gallery" through the "immersive art" experience.

在对概念进行界定后，团队在豪华、摩登和匠意满盈的氛围中展现艺术作品的卓然风貌，同时满足鉴赏名家以及初入艺术领域的人士需求，亦极大程度提升了艺术展的声誉。

After defining the concept, the team presented the artworks in a luxurious, modern and artisanal atmosphere, catering to connoisseurs and newcomers to the art world, and greatly strengthening the reputation of the exhibition.

极简至真，延续品牌美学

Minimalism and authenticity - a continuity of the brand's aesthetic

瑞士国铁表 Mondaine 的巴塞尔钟表展

Mondaine at the Baselworld

因 Mondaine 致力于呈现简约纯粹之美，在瑞士巴塞尔钟表展上，优尼团队延续了相同的品牌美学理念，力求生动展示代表品牌的两大经典元素：SBB铁路时钟和 Helvetica 字体。

Because of Mondaine's dedication to simplicity and purity, at Baselworld the Uniplan team pursued the same aesthetic, aiming to bring to life the two classic elements that represent the brand: the SBB railroad clock and the Helvetica font.

以少胜多，去繁就简，让其回归了本真。

With less than more, go simple and keep it true.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/0IjXjQsAKAehNgI2hbPnNA

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