GOODBAI踮踮舞房快闪

2026年08月15日-2026年09月15日

上海 新乐路182号

项目传播

项目现场

GOODBAI Minuet「踮踮舞房」限时快闪项目落地上海徐汇梧桐街区，于8月15日至9月15日打造Minuet「踮踮舞房」主题空间，是品牌融合芭蕾美学、偶像联名与城市街巷氛围的创新线下落地，进一步丰富品牌温柔松弛的潮流调性。项目在空间造型与场景制作上极具氛围感，以芭蕾练习室为核心概念，采用奶白基底搭配雾蓝柔纱帘幕，辅以经典芭蕾把杆装置，将小步舞曲的优雅韵律融入街区小店场景，营造轻盈治愈的沉浸式体验氛围。

场地科学划分主题陈列区、上脚试穿区与打卡互动区，完整展出Minuet踮踮鞋星河银、奶油黄等四款基础配色，同步首发ITZY申留真联名猫爪蓝限定鞋款，完整呈现猫爪后跟设计、联名小卡等专属周边。活动期间，访客可沉浸式体验鞋款缎面材质与实穿脚感，消费即可解锁限定猫咪相框拍照打印权益，强化专属线下记忆。项目依托新乐路浓厚的城市漫步客流与文艺街区气质，精准覆盖潮流爱好者与粉丝群体，以高颜值芭蕾风场景持续产出社交UGC内容，通过沉浸式试穿体验、联名话题热度与街区打卡传播，实现新品曝光、粉丝种草与线下零售转化，打造梧桐街区标志性潮流打卡点位。

Hosted from August 15 to September 15 on Shanghai Xule Road, GOODBAI’s limited-time "Minuet Dance Studio" pop-up is an innovative offline project that integrates ballet aesthetics, celebrity co-branding and urban street trend. Designed with a professional ballet practice room concept, the space adopts a milky white base matched with mist-blue soft curtains and classic ballet bar devices, delivering a light, elegant and relaxing atmosphere that echoes the gentle temperament of the Minuet series.

Divided into exhibition, fitting and check-in zones, the venue fully displays the complete Minuet shoe lineup and the exclusive cat-paw blue co-branded sneakers endorsed by ITZY Shin Ryujin, with themed peripheral products fully presented. During the event, visitors can experience the satin texture and wearing comfort on site, and obtain exclusive cat-themed photo printing benefits after purchase. Leveraging the steady city-walking traffic and literary block atmosphere, the project targets trend lovers and fan groups. Its highly aesthetic scene continuously drives UGC dissemination on social platforms, realizing new product display, fan engagement and offline sales transformation, and building a representative trendy check-in landmark in Shanghai’s plane-tree block.

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