H&M&LA: Doechii, Robyn and Jamie xx headline a one-off festival in Los Angeles, in honour of H&M’s S/S 2025 collection

H&M&LA：Doechii、Robyn 和 Jamie xx 领衔洛杉矶独家音乐节，庆祝 H&M 2025 春夏系列

Last night, H&M united talent from across the music and fashion industry for a special celebration in LA. Billed as a one-off festival, the evening featured performances from Doechii, Robyn, Jamie xx, PinkPantheress, SAILORR, amongst others.

昨晚，H&M 汇聚了来自音乐和时尚界的众多才华横溢的艺人在洛杉矶举办了一场别开生面的庆典。这场名为“独一无二的音乐节”的晚会，邀请了 Doechii、Robyn、Jamie xx、PinkPantheress、SAILORR 等众多艺人献艺。

10 Apr, 2025 15:00 CEST

Guests including Tyla, Amelia Gray, Dakota Fanning, Lisa Rinna, Amelia Dimoldenberg, Dixie D’Amelio and Barbie Ferreira took in the atmosphere as the music set the tone for a night of style and sound.

"Last night was really special. The energy was just right, the vibe was EVERYTHING”

– Doechii

The event paid homage to the heritage and resilience of Los Angeles, while spotlighting the city’s influence on film, music, art and fashion. It united icons with emerging stars, highlighting H&M’s passion for uplifting both established and developing talent, as well as global and local voices. Food and drink partners, including In-N-Out, Pink’s Hot Dogs and Kogi BBQ Tacos, continued the tribute to Los Angeles’ iconic culture.

此次活动致敬洛杉矶的悠久历史和活力，并聚焦这座城市对电影、音乐、艺术和时尚的影响力。活动将偶像与新星汇聚一堂，彰显了H&M致力于支持成熟和新兴人才，以及全球和本土声音的热情。包括In-N-Out、Pink's Hot Dogs和Kogi BBQ Tacos在内的餐饮合作伙伴也继续致敬洛杉矶的标志性文化。

“All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy, and community – the very heart of what H&M is all about."

H&M 全体同仁希望这场活动能成为一封写给洛杉矶人民和这座城市的情书。这场独一无二的盛会是对时尚、音乐、欢乐和社区的颂扬——而这正是 H&M 的核心所在。

- Jörgen Andersson, Chief Creative Officer, H&M

The H&M&LA festival was open to all, via social media sign-ups. It continued the spectacular run of open-access celebrations that H&M pioneered last year with a series of global mega-happenings that encompassed a Times Square take-over and various concerts in cities such as London, Paris and Stockholm. H&M is known for its rich history of musical collaborations, and this festival continued that legacy by inviting guests to immerse themselves in sound across two separate stages and a special club, all while exploring a visual world of cinematic moments and digital displays.

H&M&LA音乐节面向所有人开放，可通过社交媒体注册参与。它延续了H&M去年开创的一系列精彩的开放式庆祝活动，包括占领时代广场以及在伦敦、巴黎和斯德哥尔摩等城市举办的一系列全球大型活动。H&M以其丰富的音乐合作历史而闻名，本届音乐节延续了这一传统，邀请宾客在两个独立的舞台和一个特别的俱乐部中沉浸于音乐之中，同时探索由电影瞬间和数字展示组成的视觉世界。

The event marks the arrival of the second chapter of the ethereally bohemian S/S 2025 collection. The collection nods to the history of music, evoking the romantic sheers of festival style icons, the eclecticism of rock and roll fashion, and the vintage allure of Glam Rock and New Romantic styling. The second chapter blends these references with a romantic minimalism, bringing clean lines and a sun-kissed palette. The collection will be available online and in stores from 10 april.

此次发布会标志着飘逸波西米亚风情的2025春夏系列第二篇章的开启。该系列致敬音乐史，令人联想起节日时尚偶像的浪漫透明感、摇滚时尚的折衷主义，以及华丽摇滚和新浪漫主义风格的复古魅力。第二篇章将这些元素与浪漫极简主义相融合，带来简洁的线条和阳光般的色调。该系列将于4月10日起在线上和门店发售。

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更多信息：https://about.hm.com/content/hmabout/groupsite/en/news/general-news-2025/h-m-la--doechii--robyn-and-jamie-xx-headline-a-one-off-festival-.html