Examining spatial narrative and material language, the activation employed creamy white and Aegean hazy blue as its primary palette, faithfully recreating Greek island architectural textures: the exterior featured blue-and-white striped awnings and arched doorways, complemented by bougainvillea, beach lounge chairs, and inflatable swim rings to create a street-facing check-in point; the interior divided into product display, sunlit café, and shell-collecting workshop zones, with arched windows, faux stone walls, and starfish and shell soft furnishings interspersed throughout, while a monumental Aegean Sea mural further amplified the island sun atmosphere. Production-wise, custom wave-textured blue-white display platforms orderly presented the flagship sun protection egg and lip gel, integrating multiple formats including beauty experience, light food and beverages, and hands-on crafting: the product front promoted the milky-blue sun protection egg and sunlit lip gel, combining refreshing physical-chemical sun protection with hydrating repair to meet summer skincare needs; the interactive aspect launched the "Shell Workshop" DIY beading activity, where purchasing the lip gel and spending over 199 yuan allowed customization of a lip gel pendant using shells, turquoise, and glass beads; limited island specialty drinks and sea salt ice cream extended dwell time, while in-store check-ins offered postcards, message bottles, and other peripherals to stimulate UGC output. As an emerging beauty brand founded by Cheng Xiaoyue, Heir leveraged sun protection series ambassador Mika as its momentum anchor, linking Anfu Road's plane tree district traffic with Shanghai Raffles City outdoor screen amplification to achieve a closed loop of scene check-in, product experience, social dissemination, and commercial conversion.