上海兰蔻菁纯驭时长寿科学中心

2026年05月15日-2026年06月30日

上海 兴业太古汇

项目现场

兰蔻菁纯驭时长寿科学中心限时快闪于上海兴业太古汇LG2中庭落地，作为菁纯MD驭时系列全国首展，标志着高端美妆品牌将尖端生命科学从实验室深处搬入商业公共空间的关键一跃。

从空间叙事与造型语言审视，项目以「线粒体能量实验室」为设计母题，以奢金、纯白与深黑构建高对比度的科研美学基调，科技蓝光线条贯穿全场，基因链与细胞图谱等艺术装置将微观生物学转译为可凝视的宏观雕塑，在奢华质感与专业科研氛围之间取得精密平衡。制作层面，空间划分为肌肤检测、定制护理、科学科普与产品体验四大功能板块：专业无创测龄技术为访客出具精准肌龄报告，多档位定制护理搭载高纯度线粒纯成分实现现场体验，科普区域以线粒体自噬等细胞级抗老原理完成知识传递，最终导向菁纯MD全系列产品的专属购买福利与限定周边，形成「检测-认知-体验-转化」的完整链路。

作为1935年诞生于法国的高端美妆品牌，兰蔻始终将科研创新视为品牌根基，此次将口服级长寿成分应用于外用护肤领域，以科学数据支撑分龄抗老方案，不仅是对菁纯系列高端抗老定位的纵深推进，更标志着美妆行业从感性营销向理性科研体验、从单一产品陈列向沉浸式生命科学叙事的战略转型，以「细胞级抗老」的硬核话语重新定义肌肤长效抗老标准。

The Lancôme Absolue Longevity Science Center limited pop-up landed at the LG2 Atrium of Shanghai HKRI Taikoo Hui, serving as the national debut exhibition for the Absolue MD Chronos series and marking a critical leap for a high-end beauty brand in transporting cutting-edge life sciences from deep within the laboratory into public commercial space.

Examining spatial narrative and formal language, the activation employed the "mitochondrial energy laboratory" as its design motif, constructing a high-contrast scientific aesthetic through luxury gold, pure white, and deep black, with technological blue light lines threading throughout the venue. Artistic installations of DNA chains and cellular atlases translated microscopic biology into gaze-worthy macro sculptures, achieving meticulous balance between opulent texture and professional research atmosphere. Production-wise, the space divided into four functional zones: skin detection, bespoke treatment, science education, and product experience. Professional non-invasive age-testing technology generated precise skin age reports for visitors; multi-tier customized treatments featured on-site experiences with high-purity mitochondrial extracts; the science education zone transmitted knowledge on cellular-level anti-aging principles including mitochondrial autophagy; ultimately guiding toward exclusive purchase benefits and limited-edition peripherals for the complete Absolue MD series, forming a closed loop of "detection—cognition—experience—conversion."

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识