Cooperating with the classic IP The Powerpuff Girls, JORYA weekend launches a limited-time “Urban Wilderness Desert” themed space at Chengdu MixC, launching an adventurous journey themed on love and courage and promoting the brand’s youthful transformation. Inspired by mirage landscapes, the space adopts warm sand and log tones to simulate weathered wilderness scenes, creating a relaxed and powerful atmosphere. Classic Powerpuff Girls elements such as hearts and stars are integrated into the desert-style venue in an illusory form. Equipped with giant heart installations and IP-printed blue sofas, multiple delicate check-in spots are set up for social sharing. The space fully presents the style integration of the co-branded series, combining retro street trends and sweet-cool aesthetics, and perfectly embedding IP features into clothing design. As a critical youthful exploration, the co-branding project effectively differentiates JORYA weekend from its main brand by highlighting a relaxed, free and personalized weekend lifestyle. By arousing public collective memories of the classic IP, the brand establishes intimate emotional connections with young consumers, turning the spiritual connotation of adventure and courage into wearable fashion attitudes and realizing innovative upgrading of brand positioning.