More than a simple new product exhibition, KENZO’s 2026 autumn and winter pop-up boutique is an immersive offline project centered on the warm narrative of “home”. Inspired by Kenzo Takada’s former Parisian residence, creative director NIGO integrates traditional Japanese aesthetics and French romantic style to create a cozy “returning home” atmosphere and reinterpret the brand’s original design philosophy. In terms of spatial design and production, the venue adopts warm log tones as the main color scheme, matched with Japanese screens and iconic KENZO floral elements. Detailed furnishings such as tables, chairs and grilles restore the texture of the founder’s residence, building a relaxed living-room-style shopping space. The store fully displays the 2026 autumn and winter collections of men’s and women’s apparel and accessories, fully demonstrating the integration of oriental aesthetics and modern trends. Additionally, limited summer ice cream benefits are available on designated weekends to enrich the on-site experience. Serving as a cultural root-seeking campaign, the pop-up pays tribute to the brand’s origin. Adhering to the strategy of inheriting traditions and innovating for the future, KENZO explores original design languages under modern trend contexts, realizing commercial breakthroughs while consolidating its differentiated brand temperament integrating Japanese elegance and French style.