LISA × MINISO 全球巡展上海站

LISA ×MINISO官方联名限时快闪

2026年09月12日-2026年10月11日

上海 港汇恒隆广场

项目现场

LISA × MINISO 全球巡展上海站落地上海港汇恒隆广场南座中庭，于9月12日至10月11日限时呈现，是MINISO全球化IP战略布局下的重磅明星联名企划，依托顶流艺人IP势能，实现潮流文创场景升级与年轻消费圈层深度渗透，具备品牌国际化形象焕新与潮流商业赋能的双重意义。

项目空间造型与视觉制作紧扣「Born to Shine. Ready to Rock」主题，汲取LISA个人专辑《Alter Ego》多面艺术人设灵感，以金属银与甜酷粉色为主色调，大面积融入星形核心视觉元素，打造兼具舞台质感与少女氛围的沉浸式潮流展区。现场匠心打造巨型星形打卡墙、LISA人像大屏与专属留言互动区域，场景层次丰富、出片属性极强，适配社交平台传播调性。展期完整陈列角色盲盒手办、YOYO换装毛绒挂件、箱包、数码周边、服饰等全套限定联名单品，采用预约入场模式规范观展体验，配套打卡集章、限定礼品派发等粉丝专属福利，强化现场互动粘性。

项目精准覆盖LISA粉丝、潮流青年与IP收藏爱好者，以沉浸式追星场景激活线下客流与周边产品销量，依托小红书、抖音等平台UGC自发打卡扩散形成全网传播热度，后续联名货品下沉城市常规门店，实现短期快闪造势与长期产品销售联动，构建完整的IP营销传播闭环。

As an important stop of the global tour, the LISA × MINISO pop-up exhibition is held at the south atrium of Shanghai Grand Gateway Plaza from September 12 to October 11. It represents a key global IP operation project of MINISO, empowering brand internationalization and connecting with young trend consumers through celebrity cross-border cooperation.

Inspired by the diverse character narrative of LISA’s album Alter Ego , the space adopts metallic silver and pink as the main tones with extensive star-shaped visual elements, presenting a cool and gorgeous stage-style exhibition atmosphere. Equipped with a giant star check-in wall, portrait screen and message interactive area, the elaborately built venue delivers highly photogenic and immersive scene experience. The exhibition displays a full range of limited co-branded products including blind box figures, plush pendants, bags, daily necessities, digital accessories and apparels. Adopting reservation-based admission, the event provides fan-oriented benefits such as stamp collection and limited gifts to enhance on-site participation.

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