STAYREAL × 东方明珠塔「海上望月・追 Moon 奇旅」

STAYREAL × 东方明珠塔「海上望月・追 Moon 奇旅」

2026年08月29日

上海 东方明珠

项目传播

项目现场

STAYREAL联动东方明珠塔落地「海上望月・追Moon奇旅」中秋特别企划，选址东方明珠旅游码头，是品牌结合城市地标节气场景、融合国风中秋意境与潮流IP美学的节日创新营销项目，突破传统单一陆地快闪模式，以水陆双场景布局丰富品牌节日活动形态，深化STAYREAL年轻化、浪漫治愈的IP气质。

项目空间造景极具节日氛围感与视觉张力，线下打造专属锐儿码头主题场景，以7米巨型圆月装置搭配卜卜纯真兔艺术雕塑为核心视觉亮点，直面黄浦江与外滩天际线，实现昼夜双景的多层次出片效果，场景制作将都市滨江风光与中秋望月诗意高度融合。活动期同步开设线下限定快闪店，独家发售MOJO FAMILY中秋主题周边，并重磅打造「望月号」主题限定游船，依托45分钟浦江航行航线延伸体验场景，船舱内部统一延续望月主题视觉体系，登船用户可解锁万花筒、火漆贴纸、纪念明信片与限定船票全套专属礼遇。

项目精准面向五迷、IP爱好者与年轻打卡群体，通过码头陆地展与水上主题游船的双重沉浸式体验，将城市滨江景观、中秋传统意境与潮流IP深度绑定，凭借高质感、高独特性的节日场景激发圈层自发打卡与社交种草，实现节日氛围传播、IP热度提升与线下体验转化的完整营销闭环。

Cooperating with the Oriental Pearl Tower, STAYREAL launches the Mid-Autumn special campaign “Moon Chasing Journey” at the Oriental Pearl Tourist Dock. As an innovative festival marketing project, it integrates urban landmark scenery, traditional Mid-Autumn artistic conception and trendy IP aesthetics, breaking the limitations of ordinary land pop-ups and enriching the brand’s festive scene layout with dual land and water spaces. The venue features a highly festive and romantic spatial design, centered on a 7-meter giant full-moon installation and Bobo innocent rabbit art sculpture.

Facing the Huangpu River and the Bund skyline, the scenic spot presents stunning visual effects both day and night, perfectly combining urban riverside landscape with traditional moon-viewing aesthetics. During the event, an offline limited pop-up store launches exclusive MOJO FAMILY Mid-Autumn themed peripherals. The customized “Moon Gazing” cruise ship provides a 45-minute river voyage with consistent moon-themed interior visuals. All passengers receive exclusive boarding gifts including kaleidoscopes, wax stickers, postcards and limited tickets.

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