理肤泉“蓝丝带”关爱肿瘤患者皮肤健康项目

2026年04月15日-2026年04月19日

上海 Academy of Love official

项目传播

项目现场

2026年4月，理肤泉「蓝丝带」关爱肿瘤患者皮肤健康项目携手Academy of Love（北京爱谱癌症患者关爱基金会）开启温暖旅程，标志着美妆行业从"产品捐赠"向"医学级皮肤健康支持体系"的范式升级。自2022年在中国正式启动以来，该项目的全球渊源可追溯至2008年——理肤泉便开始专注研究肿瘤治疗对皮肤的影响，并于2022年联合国内权威皮肤学专家与患者组织，将"科学与爱"的品牌DNA转化为系统性公益行动。

此次在Academy of Love门店内，项目以"蓝丝带"为空间视觉纽带，构建兼具医学专业性与情感温度的沉浸式场域。不同于传统快闪的装置逻辑，这里通过科普展板、皮肤检测体验区与关爱包发放站的功能整合，将"皮肤科学，改变生活"的品牌使命具象为可触摸的守护。空间设计强调"见证科学与温暖同行"——冷色调医学蓝与暖光交织，既传递皮肤学级品牌的专业背书，又营造患者社群的归属感。

从制作层面看，这一合作体现了理肤泉累计捐赠超28万份皮肤关爱包后的战略深化——不再停留于物资援助，而是通过与患者关爱机构的空间共建，将B5修复霜等临床验证产品嵌入医患支持场景。这标志着美妆品牌公益从"一次性事件"向"长期健康基础设施"的进化，为行业提供了"医学专业+社群陪伴"的可持续公益范式。

In April 2026, La Roche-Posay's "Blue Ribbon" skin health initiative for cancer patients partnered with the Academy of Love (Beijing Aipu Cancer Patient Care Foundation) to embark on a journey of warmth, signaling the beauty industry's paradigm shift from "product donation" to "medical-grade skin health support systems." Since its official China launch in 2022—though the brand's commitment dates to 2008 when it began researching treatment-related skin impacts—this program has translated the brand's "Science and Love" DNA into systematic philanthropic action through collaboration with dermatology experts and patient organizations

.Within the Academy of Love facility, the activation employs the "blue ribbon" as a spatial visual anchor, constructing an immersive environment balancing medical credibility with emotional warmth. Diverging from conventional pop-up spectacle, functional integration of educational displays, skin diagnostic zones, and care package distribution brings the brand mission "Skin Science Changes Lives" into tangible guardianship. The spatial design emphasizes "witnessing science and warmth advancing together"—where clinical blue tones interweave with warm lighting to convey both dermatological authority and patient community belonging.

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