From June 26 to July 22, 2026, Rolife launches the 7th-anniversary “Unlimited Happiness” themed pop-up of Nanci at Shanghai Luyue Tiandi. Targeting young girls, family groups and toy enthusiasts, the time-limited summer campaign integrates new product launches, designer signings and handmade DIY experiences, activating summer passenger flow with the healing Chinese-style IP image. In terms of spatial design and production, the venue adopts dreamy purple as the main tone with an open and fluent layout, suitable for shooting both day and night. A 6-meter giant Nanci plush installation serves as the outdoor landmark, while the atrium builds a hundred-square-meter cake-shaped immersive celebration space. The venue is divided into photo zones, new product exhibition areas, limited merchandise counters and DIY experience areas, decorated with themed cameras and miniature scene installations. The event releases exclusive contents in phases, including the 7th-anniversary hanging ornaments, free assembly DIY and offline designer signing activities. Visitors can obtain postcards, draw blind boxes through interactive tasks, and enjoy full-sponsor gifts. Generating massive secondary UGC content, the pop-up builds a representative summer trend check-in space in Shanghai, strengthens Rolife’s domestic trend IP influence, and realizes integrated empowerment of scene experience, product sales and social communication.