The Butter Bear baking-themed pop-up store is launched at Shanghai BFC Bund Financial Center, an immersive offline experience project co-created by a popular healing IP and a high-end commercial complex. Targeting young consumers and centered on the healing baking concept, it realizes the physical and scenario-based promotion of the classic IP image. The overall space presents a soft and cozy aesthetic. Adopting a warm cream-yellow color palette, rounded arc structures, giant Butter Bear installations and simulated baking props, it abandons exaggerated and gaudy traditional pop-up designs and perfectly restores the IP’s lovely and gentle temperament. The venue features smooth and childlike circulation, including theme checking-in area, baking experience zone, merchandise retail area and leisure zone, meeting multiple demands for social punching, interactive experience and consumption. In terms of production, refined art display techniques, soft ambient lighting and three-dimensional scene landscaping are applied to build a relaxing baking workshop atmosphere. Against the booming trend of healing IP economy and emotion-oriented consumption, the project materializes the virtual IP with immersive scenes based on BFC’s trendy commercial positioning. It shortens the distance between the IP and the public, greatly enhances the brand’s popularity and commercial influence, and sets an excellent benchmark for scenario-based offline marketing of popular Internet celebrities IPs.