As the first stop of the 9th-anniversary national tour, the "Little Duck Spicy Market" themed pop-up is an innovative offline commercial project launched by the popular IP Little Duck. Combining anniversary commemoration with trendy commercial operation, it effectively empowers IP localization communication and young upgrading of shopping malls. Hosted at the atrium of the North Tower 1F, Shanghai Jingan Joy City, the pop-up opens daily from 10:00 to 22:00 from July 1 to July 14, 2026, with a reservation-only policy in the first three days to guarantee on-site experience quality. Centering on the core theme of "spicy", the project adopts striking pink and yellow color contrast to create a vibrant and lively market atmosphere. With the creative setting of Little Duck as a Chinese chef and the joint presentation of Nostril Cat and Duoduo Pig, it builds an immersive kitchen party scene. Meticulously planned and produced, the space is divided into three functional areas: cute grocery store, DIY workshop and photo-check-in area. It launches more than 30 limited peripheral products and provides embroidery patch DIY experiences, together with diverse interactive activities including doll parades, ring toss games, lucky draws and exclusive photo machines, with limited-time doll appearances on designated dates. Targeting young consumer groups, the pop-up activates customer enthusiasm through cute and trendy immersive experiences. It amplifies the IP’s 9th-anniversary popularity, strengthens the mall’s trendy social attributes, and realizes mutual empowerment and value co-creation between IP heat and commercial space.