The THE MONSTERS retro barbershop themed exhibition is an immersive trendy pop-up jointly launched by POP MART’s popular IP LABUBU and Shanghai HKRI Taikoo Hui. Leveraging the traffic bonus of the 2026 World Cup and the summer consumption boom, the project creates a diversified experience integrating trendy toys, retro style and sports events, setting a typical example for commercial malls to empower summer consumption with IP operations. Running from June 26 to August 30 and located at the LG1 central atrium of the mall, the exhibition opens to the public for free with a long-term display cycle. Adopting classic American retro red and brown as the main tone, the space highly restores classic barbershop elements including barber chairs, rotating light poles and modern mirror stations. Classic IP characters such as LABUBU, ZIMOMO and MOKOKO are shaped into barbers, apprentices and customers, matched with giant IP installations, magic mirror fortune-telling interaction and a retro screening hall. It also launches exclusive limited peripherals and cross-border desserts to enrich on-site experience. Targeting trendy young groups and parent-child families, the project builds an immersive social and check-in venue. It boosts passenger flow and online topic popularity of the mall through IP influence and sports event heat, strengthens the shopping mall’s trendy positioning, and realizes two-way value empowerment between the trendy IP and commercial space.