巴黎欧莱雅仿生街区

2023年09月01日-2023年09月08日

上海 陕康里

9月1日-9月8日，奥德旺与巴黎欧莱雅携手将上海潮流地标陕康里改造成仿生街区，为品牌新品第四代欧莱雅黑精华的发布进行造势活动。

From the 1st of September to the 8th, Auditoire and L'Oréal Paris teamed up to transform Shanghai's trendy landmark Shankangli into a bio-inspired block for the launch event of YOUTH CODE 4.0.

巨型培养皿空降陕康里，结合产品背后的科技与灵感，培养皿内部被划分为「细胞」注能区、「新生」互动区、「科研」体验区三大区域，通过各类体感互动模拟细胞能量汇聚和肌肤新生的效果。消费者化身「细胞」参与活动，体验独特的沉浸式旅程。其中，热能拍照装置因其趣味性和社交传播属性吸引了消费者的注意。

A giant petri dish was created in the middle of Shankangli, divided into the “Cell Energizing Zone," the “Sensory Interactive Zone” & the “Research Zone”, which simulated the effects of cellular energy convergence and skin revitalization. Here, guests were invited to become “cells” through interactive experiences. A thermal imaging photo device created excitement with its fun and savvy technology, inticing guests to share the pictures on social media.

9月6日发布会当天，活动现场使用巨型投影点亮发布会建筑外立面，震撼呈现第四代欧莱雅黑精华的全新形象。别具匠心的舞台区域则由纱幕围绕，营造全息投影效果，打造未来感科技氛围。明星代言人杨超越和丁禹兮在现场的丰富互动，进一步加深第四代欧莱雅黑精华的传播印象。

On the 6th of September, the day of the grand launch, a huge projection of YOUTH CODE 4.0 lit up the launch building’s façade. The unique stage was surrounded by gauze, which was used as a screen to create a holographic projection effect, conveying a futuristic atmosphere. The presence of celebrity ambassadors Yang Chaoyue and Ding Yuxi further deepened the positive impressions of YOUTH CODE 4.0.

第四代欧莱雅黑精华新品发布活动扩大了新品的话题影响力，展示了巴黎欧莱雅在抗老护肤领域的领导地位。通过其变革力量和全新科技，第四代欧莱雅黑精华重新定义了仿生抗老新趋势，赋予消费者们探索青春秘密的更多可能。

The YOUTH CODE 4.0 launch event expanded the buzz around the new product and highlighted L'Oréal Paris's innovation and leading position in the anti-ageing skincare field. With its transformative power and high-tech allure, YOUTH CODE 4.0 redefines the new trend of bionic anti-ageing technology, and empowers consumers to explore the secret of youthful skin.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/tB73W9EllfTWZ-Y1wu35Hg

部分信息来自 AUDITOIRE 微信公众号内容