“SNOOPY春趣漫游”主题活动

2026年04月29日-2026年05月05日

上海 国华广场

项目预告

项目现场

2026年五五购物节期间，SNOOPY携花生漫画伙伴登陆「玩转杨数浦」，打造春日治愈漫游限时快闪，标志着这一拥有75年历史的经典漫画IP首次以沉浸式春日主题深度嵌入中国区域级购物节节点。项目以「萌趣打卡+亲子互动」为核心策略，将商圈空间转化为可漫步的花生漫画春日剧场。

空间设计层面，4米高春日SNOOPY以花环与彩蛋造型矗立中庭C位，查理·布朗、露西、糊涂塌客等六款1.5米角色立牌组团制造社交爆点，樱花隧道拱门以粉色云朵构建氛围感入口。五大主题场景层层递进——春日野餐区以格子餐布与藤编篮营造治愈系场景，彩蛋寻宝区以亲子游戏激活家庭客群，花田打卡区与复古漫画墙则以仿真花卉与经典画面复刻完成从当下到怀旧的情绪穿越。制作层面，春日限定周边、免费DIY印花工坊与花生漫画快闪店精密缝合体验闭环，将观展流量转化为可带走、可分享的消费记忆。

此次快闪不仅是购物节的流量运营，更是经典IP以「季节限定+在地商圈」模式实现情感赋能商业空间的标杆实践——为国际动漫IP如何借助中国消费节点激活区域商圈的年轻家庭客群，提供了极具萌系张力的范本。

During the 2026 "55 Shopping Festival," Snoopy and the Peanuts gang debuted at the "Play Yangpu" event with a spring healing roaming pop-up, marking the 75-year-old classic comic IP's first immersive spring-themed deep integration into a Chinese regional shopping festival node. Anchored on "cute check-ins + parent-child interaction," the activation transformed commercial district space into a walkable Peanuts spring theater.

Spatially, a 4-meter spring Snoopy with floral wreath and Easter egg stance anchored the atrium C-position, while six 1.5-meter character standees of Charlie Brown, Lucy, Woodstock, and others generated social media buzz. A cherry blossom tunnel arch constructed an atmospheric entrance. Five thematic scenes layered the experience—a spring picnic zone with checkered cloth and wicker baskets, an Easter egg treasure hunt activating family demographics, a flower field check-in area, and a vintage comic wall completing the emotional journey from present to nostalgia. Execution-wise, spring limited peripherals, free DIY print workshops, and the Peanuts pop-up store precisely stitched the experience loop, converting foot traffic into takeaway, shareable consumption memories.

Beyond festival traffic operations, this activation serves as a benchmark for classic IPs empowering commercial space through "seasonal limited + local " models—offering a powerfully cute paradigm for how international animation IPs can activate regional young family demographics through China's consumption.

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