三丽鸥家族 X 线条小狗「重返千禧年」联动限时快闪

2026年08月07日-2026年08月09日

上海 静安大悦城

项目现场

三丽鸥家族与线条小狗联合打造的「重返千禧年」限时快闪，是两大治愈系热门IP首次大型线下联名落地项目，以千禧复古派对为核心主题，填补了双IP线下场景联动的空白，具备粉丝情感赋能与潮流IP商业化的双重价值。

项目落地静安大悦城核心中庭，精准依托商圈流量优势，空间造型紧扣千禧多巴胺复古风格，以粉蓝马卡龙撞色为主基调，搭配老式电视、磁带、复古游戏机等怀旧道具，结合双IP巨型插画立牌，高度还原童年治愈氛围。场地科学划分售卖、DIY互动、主题打卡三大功能区域，场景制作融合软萌卡通元素与复古怀旧装置，打造高辨识度、高出片率的沉浸式体验场景。

活动周期设置预约入场、限定周边发售、消费礼遇与布贴DIY体验等多元内容，独家线下限定周边有效激活粉丝消费意愿，精准触达二次元与年轻女性客群。活动依托沉浸式复古场景唤醒大众童年共鸣，丰富的互动打卡场景持续催生社交UGC传播，持续放大双IP联名声量，高效完成IP曝光、粉丝沉淀、消费转化与情感共鸣的完整营销闭环。

The limited-time "Back to Millennium" co-branded pop-up of Sanrio Family and Maltese marks the first large-scale offline linkage of the two healing IPs, serving as a typical trendy IP scenario marketing project.

Settled in the core atrium of Shanghai Jing’an Joy City, the event adopts a millennial dopamine retro design style. With pink and blue macaron contrasting colors as the main tone, the space is decorated with nostalgic installations such as vintage TVs, tapes and game consoles, together with giant IP illustrations, restoring the warm childhood atmosphere. It is divided into commodity sales, DIY interaction and theme check-in areas, realizing the integration of cute cartoon elements and retro style. During the one-month exhibition period, exclusive offline peripherals, customized consumption benefits and patch DIY experiences fully meet the collection and interactive needs of dual IP fans.

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