修丽可敦煌「守护石窟守护美」沙漠晚宴

2026年09月07日

敦煌

项目传播

项目现场

修丽可SkinCeuticals敦煌戈壁沙漠公益晚宴，是品牌多年持续落地的「守护石窟守护美」公益项目核心环节，联动敦煌研究院、中国敦煌石窟保护研究基金会打造的高端文化公益事件，深度联结文物守护与肌肤修护的品牌核心理念，赋予品牌科研护肤属性深厚的人文历史意义。

项目选址敦煌大漠旷野，依托戈壁原生自然地貌打造沉浸式丝路美学场景，场地长桌贴合戈壁艺术装置铺陈延展，以自然星空、氛围烛光搭配大漠原生景观，构建极具稀缺性的户外晚宴空间。活动配套多元沉浸式内容，设置石窟保护科普展区，直观展示千年壁画修复工作，开设敦煌非遗游园体验，同步落地公益捐赠仪式助力莫高窟修护。

现场融合文化分享、艺术演绎与星空无人机光影秀，夜空动态呈现敦煌飞天、九层楼及品牌产品符号，具象化诠释品牌抵御氧化、守护时光的核心主张。本次定向邀约品牌大使、行业专家、媒体与KOL参与私享晚宴，依托独一无二的沙漠场景与公益文化内核，激发圈层深度内容传播，打破传统美妆营销模式，将文物遗产守护与皮肤科学抗老叙事深度绑定，在提升品牌专业质感与社会价值的同时，完成高端圈层种草与品牌价值升华的完整营销链路。

As the core segment of SkinCeuticals’ long-term public welfare campaign “Protect Grottoes, Protect Beauty”, the Dunhuang Gobi charity dinner is jointly launched with the Dunhuang Research Institute and China Dunhuang Grottoes Conservation Research Foundation. It integrates the brand’s professional skincare “protection” philosophy with the inheritance and conservation of thousand-year-old Dunhuang murals, enriching the brand’s scientific skincare positioning with profound historical and humanistic value.

Settled in the vast Dunhuang Gobi wilderness, the event builds an immersive Silk Road aesthetic scene relying on primitive desert landforms. The long dining tables extend along Gobi art installations, with starry skies and candlelight creating an exclusive outdoor dinner atmosphere. Equipped with grotto conservation popularization zones and intangible cultural heritage experience gardens, the site displays mural restoration procedures and holds public welfare donation ceremonies to support Mogao Grottoes protection. Cultural sharing, artistic performances and drone light shows are staged, projecting Dunhuang flying apsaras, nine-story buildings and brand symbols in the night sky to visualize the brand’s core proposition of resisting oxidation and guarding youth.

Attended by brand ambassadors, industry experts, media and KOLs, this exclusive private event triggers in-depth social media communication. It connects cultural heritage protection with scientific anti-aging skincare, elevates the brand’s professionalism and social value, and forms a complete marketing loop of high-end community seeding and brand value empowerment.

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