蜘蛛侠 4 崭新之日快闪

2026年07月25日-2026年08月19日

上海 SMP白玉兰广场

项目现场

漫威电影《蜘蛛侠：崭新之日》北外滩白玉兰广场官方快闪，是影片宣发周期中重要的线下IP落地项目，依托上海城市滨江地标优势，打造全域沉浸式观影前置体验，具有IP场景化、城市文旅与影视营销结合的示范价值。

项目创新搭建户外地标装置与室内主题街区的双层体验空间，整体沿用蜘蛛侠经典红蓝蛛网视觉体系，视觉制作辨识度极高。户外巨型蹲伏蜘蛛侠充气雕塑直面陆家嘴天际线，搭配夜间灯光效果，实现超级英雄IP与魔都城市地标同框场景；场内LG2中庭构建电影主题街区，结合观景台地贴与外立面巨幕动态影像，形成立体化、全覆盖的沉浸式氛围。

场内多元电影主题场景与正版周边发售，完善了线下体验体系。活动期作为影片预热传播关键窗口，通过趣味集章打卡、社交分享兑礼机制，精准吸引年轻潮流群体与漫威影迷参与。依托北外滩独特景观优势与高出片场景持续撬动社交UGC扩散，以线下实景体验赋能线上传播，高效完成影片热度造势与IP大众影响力破圈。

The official pop-up exhibition for Marvel’s new movie Spider-Man: Fresh Start lands at Shanghai North Bund White Magnolia Plaza as a key offline IP promotion project for the film. It builds a dual-layer experience system combining outdoor landmark installations and indoor themed blocks, creating an all-round immersive scene with classic red-and-blue spider web visual aesthetics.

The giant outdoor Spider-Man inflatable sculpture with night lighting faces the Lujiazui skyline, forming iconic cross-scene views with city landmarks, while the indoor themed streets, visual ground stickers and building dynamic screens jointly create a three-dimensional IP atmosphere. With multiple movie-themed check-in spots and official merchandise sales, the project enriches on-site interactive experiences. During the event, customized stamp-collecting and sharing reward mechanisms precisely target Marvel fans and young trend groups.

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