玩具新奇遇《玩具总动员5》主题活动

2026年06月12日至07月12日

杭州 湖滨in77

项目预告

项目现场

杭州湖滨银泰 in77 于 2026 年 6 月 12 日至 7 月 12 日在 C 区举办《玩具总动员 5》华东首站主题活动，作为第二十二届中国国际动漫节的重磅活动，这一项目标志着经典动画 IP 与商业空间的深度耦合。从空间与造型来看，C1 外广场 6 米高的巴斯光年巨型装置以尺度优势确立湖滨新晋地标地位，C2 中庭还原"邦妮的房间"营造治愈氛围，C3 中庭打造"西部探索"复古场景，三大打卡点形成完整的电影场景沉浸式叙事。制作层面，C3 中庭快闪店发售超 200 款正版周边及数十款线下限定，将稀缺性与到场体验绑定；"玩心大作战"以 NPC 任务、集章兑礼的游戏化机制串联 C 区动线，角色互动与舞台剧表演则将静态展陈转化为动态事件。从品牌历史看，《玩具总动员》自 1995 年开创全电脑动画先河，第五部的推出延续了三十年跨代际 IP 生命力；in77 借此巩固华东商业地标文化领导力，也反映了 2026 年商业空间"主题化"对抗线上冲击的行业趋势。

From June 12 to July 12, 2026, Hangzhou Hubin Intime in77 hosts the Toy Story 5 East China Premiere in Zone C, a flagship event of the 22nd China International Cartoon and Animation Festival marking a deep coupling between classic animation IP and commercial space. Spatially, the 6-meter Buzz Lightyear installation at C1 outdoor plaza establishes landmark status through scale dominance; C2 atrium recreates "Bonnie's Room" for healing atmosphere; C3 atrium constructs a vintage "Western Exploration" scene—three check-in points forming an immersive cinematic narrative. In terms of fabrication, the C3 pop-up store releases over 200 licensed items including dozens of offline-exclusive limited editions, binding scarcity with physical presence. The "Playful Battle" challenge gamifies Zone C circulation through NPC quests and stamp-collection rewards, while character interactions and stage performances transform static exhibition into dynamic events. Historically, Toy Story pioneered fully computer-animated features in 1995; the fifth installment sustains three decades of cross-generational IP vitality. For in77, this reinforces cultural leadership among East China commercial landmarks, reflecting the 2026 industry trend of commercial space "thematization" as resistance against digital commerce.

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