香奈儿继续“财务”支持巴黎大皇宫，大皇宫中殿改名为Chanel

A symbol of French cultural patrimony, the Grand Palais has been the privileged setting of CHANEL Haute Couture and Prêt-à-Porter shows since 2005 while the House has been its exclusive patron since 2018 and has supported its restoration and refurbishment project. Today, CHANEL is now reinforcing its commitment to the GrandPalaisRmn for a further five years through its endowment fund, with a new investment of thirty million euros destined to support the Grand Palais’ 2024-2028 artistic and cultural programme. CHANEL thus becomes a Grand Patron of the Grand Palais, a few weeks ahead of its Spring-Summer 2025 show, which will mark its return under the emblematic glass roof.

“The Grand Palais is this incredible machine to create dreams. For us, it’s one of the places that embody the House of Chanel, in the same way as the Rue Cambon or the Place Vendôme,” says Bruno Pavlovsky, President of CHANEL Fashion. “We’re proud to continue our commitment to this important cultural player in the capital. The transformation of the Grand Palais will have a major impact on the influence of Paris and France. Like the Eiffel Tower, the Grand Palais will span the centuries.”



“A century after it was built for the 1900 Universal Exhibition, the Grand Palais is getting ready to unveil its former splendour, thanks to a restoration project led by thousands of ‘compagnons’ and highly skilled construction workers,” explains Didier Fusillier, President of the GrandPalaisRmn. “Under its reseda-green metal framework and walls painted a delicate cream white, the Grand Palais, now adapted to today's challenges of conservancy and operation, is preparing to open a new chapter in its history. An innovative program will embrace the fine arts, contemporary art, festivities and live entertainment. We’re delighted that CHANEL is accompanying this artistic movement, in line with its investment in the restoration of the building.”

This announcement comes just a few months after the inauguration of the entrance to the Nave, renamed “Gabrielle Chanel” in tribute to the founder of the House, and in presence of French President Emmanuel Macron in April 2024.

Like its patronage of the Palais Galliera and the Opéra national de Paris, CHANEL's support of the Grand Palais is part of its ongoing commitment to promoting the cultural and artistic influence of Paris and its institutions.

大皇宫是法国文化遗产的象征，自 2005 年以来一直是香奈儿高级定制时装和成衣秀的特权场所，而该品牌自 2018 年以来一直是其独家赞助人，并支持其修复和翻新项目。今天，香奈儿通过其捐赠基金加强了对 GrandPalaisRmn 未来五年的承诺，新投资 3000 万欧元将用于支持大皇宫 2024-2028 年的艺术和文化计划。香奈儿因此成为大皇宫的大赞助人，距离其 2025 年春夏时装秀早了几周，这将标志着它在标志性的玻璃屋顶下的回归。

“大皇宫是创造梦想的不可思议的机器。对我们来说，它是体现香奈儿品牌的地方之一，就像康朋街或旺多姆广场一样，“香奈儿时尚总裁布鲁诺·巴甫洛夫斯基 （Bruno Pavlovsky） 说。“我们很自豪能够继续致力于首都这个重要的文化参与者。大皇宫的改造将对巴黎和法国的影响力产生重大影响。就像埃菲尔铁塔一样，大皇宫将跨越几个世纪。

“在为 1900 年世界博览会建造一个世纪后，大皇宫正准备揭开其昔日的辉煌，这要归功于由数千名'公司工人'和高技能建筑工人领导的修复项目，”GrandPalaisRmn 总裁 Didier Fusillier 解释道。“在芦苇绿色的金属框架和漆成精致的乳白色墙壁下，大皇宫现在已经适应了当今保护和运营的挑战，正准备开启其历史的新篇章。一个创新的项目将包括美术、当代艺术、庆祝活动和现场娱乐表演。我们很高兴香奈儿能够支持这一艺术运动，这与香奈儿对建筑修复的投资相一致。

这一公告是在中殿入口落成几个月后发布的，中殿更名为 “Gabrielle Chanel”，以向品牌创始人致敬，并于 2024 年 4 月在法国总统埃马纽埃尔·马克龙 （Emmanuel Macron） 的见证下发布。

与赞助加列拉宫和巴黎国家歌剧院一样，香奈儿对大皇宫的支持是其持续致力于提升巴黎及其机构文化和艺术影响力的一部分。

这就是资本的力量呀，经济实在不行，卖个古建署名权太合理了

建议国内各地展览中心展览空间，实在不行也卖，一个空间一个空间的卖

比如顺义新馆，就别E1、W2了，直接叫张三馆、王麻子馆，挺好

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